Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Klaviyo's pricing page, Pulse recorded 2 changes: Australia MMS support added with 15 credits per MMS (previously N/A); Pre-built integrations increased from 300+ to 350+. Pulse files it as a packaging change (threshold added, limit increase) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Email Marketing at $45, Composer at $20, SMS / Mobile Messages at $0.01 per SMS (US, Toll free), Customer Hub at $30 and Social marketing at $50.
Klaviyo's previous recorded change was "Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS" (Q1 2024). Klaviyo has been tracked since 2023-11-14.
In the same window Mailchimp, HubSpot, Convertkit and Getresponse also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitAddedNo Australia MMS supportAustralia MMS support
- — · LimitChanged300+350+
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | No Australia MMS support | Australia MMS support | Added |
| — | Limit | 300+ | 350+ | Changed |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Australia MMS support now appears.
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The two full-page captures with this change marked up are free with an account.
Klaviyo, the last 90 days
Full history- Jul 6, 2026improvedKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- Q3 2025improvedKlaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- Q1 2025improvedKlaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
- Q2 2024improvedKlaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing · this change
- Q1 2024improvedKlaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
Across CRM in the same window
All CRM changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Klaviyo raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: threshold added, limit increase.
What changed on Klaviyo's pricing page between Apr 1, 2024 and Jul 1, 2024?
Limit: No Australia MMS support → Australia MMS support, added; limit: 300+ → 350+, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 1 other pricing-page change for Klaviyo in the 90 days before this one; the previous change was "Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS" in Q1 2024; Klaviyo has been tracked since 2023-11-14.