Salesforce Loyalty Management rebrands AppExchange to AgentExchange
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Salesforce's pricing page, Pulse recorded one change: Partners marketplace reference renamed from AppExchange to AgentExchange in Partners section and FAQ, reflecting Salesforce platform rebranding. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $20,000, Growth at $35,000, Advanced at $45,000 and Tableau CRM for Loyalty Management at $165.
This is the first pricing-page change Pulse has recorded for Salesforce. Salesforce has been tracked since 2025-01-03.
In the same window HubSpot, Zoho, Microsoft and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningChangedAppExchangeAgentExchange
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | AppExchange | AgentExchange | Changed |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked in the lower part of the page, where "AppExchange" becomes "AgentExchange".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Salesforce, pricing history
Full history- Oct 5, 2026improvedSalesforce Loyalty Management renames Agentforce 1 to Max, adds 250K Flex Credits
- Apr 14, 2026packagingSalesforce Loyalty Management rebrands AppExchange to AgentExchange · this change
Across CRM in the same window
All CRM changes- HubSpotApr 14HubSpot Marketing Enterprise refreshes plan taglines with audience-focused copy
- ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- PipedriveApr 6Pipedrive Drops Competitive Comparison Section From Pricing Page
Questions about this change
Did Salesforce raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Salesforce's pricing page between Apr 6, 2026 and Apr 13, 2026?
Positioning: AppExchange → AgentExchange, changed. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 0 other pricing-page changes for Salesforce in the 90 days before this one; Salesforce has been tracked since 2025-01-03.