25% off first year limited time promotion added
What happened
Between the Mar 30, 2026 and Apr 6, 2026 captures of ActiveCampaign's pricing page, Pulse recorded one change: 25% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo with 25% OFF badge and strikethrough original price; sitewide banner added. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Starter (Email) at $15, Plus (Email) at $49, Pro (Email) at $79 and Enterprise (Email) at $145.
This is the first pricing-page change Pulse has recorded for ActiveCampaign. ActiveCampaign has been tracked since 2026-02-25.
In the same window HubSpot, Mailchimp, Salesforce, Convertkit and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- PromoPlus$49/mo$37/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Promo | $49/mo | $37/mo | −24% |
Values as written on ActiveCampaign's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ActiveCampaign's pricing page (activecampaign.com) from Mar 30, 2026 and Apr 6, 2026; the change is marked near the top of the page, where plus promo reads $49/mo and then $37/mo.
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The two full-page captures with this change marked up are free with an account.
ActiveCampaign, pricing history
Full history- Oct 26, 2026PackagingActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View…
- May 4, 2026PackagingActiveCampaign removes 25% first-year discount and promo banner
- Apr 7, 2026Discount added25% off first year limited time promotion added This change
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotApr 7HubSpot Suite Enterprise cuts Pro credits in half, keeps Enterprise at 10K
- MailchimpApr 5Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline
- SalesforceApr 4Salesforce Agentforce rebrands buying models to PayGo and PreCommit
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did ActiveCampaign raise prices in April 2026?
No list-price increase was recorded between Mar 30, 2026 and Apr 6, 2026. The change Pulse detected was a pricing change: discount added.
What changed on ActiveCampaign's pricing page between Mar 30, 2026 and Apr 6, 2026?
Plus promo: $49/mo → $37/mo. Pulse compared the captures it took on Mar 30, 2026 and Apr 6, 2026; the before/after table above lists each item as written on the page.
How often does ActiveCampaign change its pricing?
Pulse recorded 0 other pricing-page changes for ActiveCampaign in the 90 days before this one; ActiveCampaign has been tracked since 2026-02-25.