Similarweb rebrands Shopper Intelligence as Retail Intelligence
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Similarweb's pricing page, Pulse recorded one change: Shopper Intelligence product line renamed to Retail Intelligence across navigation and product sections of the pricing page. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans" (Q3 2025). Before that Pulse recorded "Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year" (Q2 2025), "Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year" (Q1 2025) and "Similarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature" (Q1 2024). Similarweb has been tracked since 2025-10-05.
In the same window Ahrefs, Moz, Hotjar, Semrush and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamed
BeforeShopper Intelligence product line
AfterRetail Intelligence
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Shopper Intelligence product line | Retail Intelligence | Renamed |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked in the lower part of the page, where "Shopper Intelligence product line" becomes "Retail Intelligence".
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The two full-page captures with this change marked up are free with an account.
Similarweb, pricing history
Full history- Jun 2, 2026packagingSimilarweb rebrands pricing tiers from Packages to Plans
- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence · this change
- Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
- Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- Q1 2025packagingSimilarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year
- Q1 2024improvedSimilarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature
Across Data & Analytics in the same window
All Data & Analytics changes- AhrefsApr 20Ahrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p...
- MozApr 16Moz Drops Free Trial Option From Standard Plan Pricing
- HotjarApr 13Hotjar redirects users to Contentsquare, signals full platform merger
- SemrushApr 3Semrush: Pro Report add-on integration count cut from 35+ to 20+
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Similarweb raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Similarweb's pricing page between Feb 4, 2026 and Feb 9, 2026?
Plan: Shopper Intelligence product line → Retail Intelligence, renamed. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 0 other pricing-page changes for Similarweb in the 90 days before this one; the previous change was "Similarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans" in Q3 2025; Similarweb has been tracked since 2025-10-05.