Ahrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p...
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Ahrefs's pricing page, Pulse recorded 2 changes: Free plan product renamed from 'Webmaster Tools' to 'Ahrefs Free' on the pricing page. URLs updated from /webmaster-tools to /free across all references; Brand Radar AI database expanded from 351M+ to 365M+ organic prompts, increasing the breadth of brand visibility research available to users. Pulse files it as a packaging change (plan renamed, limit increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
It lands 11 days after Ahrefs's previous change, "Ahrefs Doubles Lite Plan Credits to 1,000 Per Month" (Apr 9, 2026). Before that Pulse recorded "Ahrefs Boosts Connect API Limits 150% and Unlocks Report Scheduling" (Apr 11, 2026), "Ahrefs Expands Brand Radar AI Database to 343M+ Organic Prompts" (Mar 26, 2026) and "Ahrefs Brand Radar AI Database Surges from 192M to 327M Organic Prompts" (Mar 16, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Similarweb, Moz and Semrush also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ahrefs Free · PlanRewordedWebmaster ToolsAhrefs Free
- Brand Radar AI · LimitChanged351M+365M+ organic prompts
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ahrefs Free | Plan | Webmaster Tools | Ahrefs Free | Reworded |
| Brand Radar AI | Limit | 351M+ | 365M+ organic prompts | Changed |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked around the middle of the page, where "Webmaster Tools" becomes "Ahrefs Free".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Jul 2, 2026improvedAhrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
- May 12, 2026packagingAhrefs rebrands Enterprise API access as Uncapped
- May 4, 2026improvedAhrefs boosts API limits 5x with bigger row caps and integration units
- Apr 20, 2026improvedAhrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p... · this change
- Apr 9, 2026improvedAhrefs Doubles Lite Plan Credits to 1,000 Per Month
- Apr 11, 2026packagingAhrefs Boosts Connect API Limits 150% and Unlocks Report Scheduling
- Mar 26, 2026improvedAhrefs Expands Brand Radar AI Database to 343M+ Organic Prompts
- Mar 16, 2026improvedAhrefs Brand Radar AI Database Surges from 192M to 327M Organic Prompts
- Mar 11, 2026packagingAhrefs Brand Radar AI database shrinks by 31M organic prompts
- Mar 2, 2026packagingAhrefs expands Report Builder to 500 widgets, trims AI database to 223M
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Ahrefs raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a packaging change: plan renamed, limit increase.
What changed on Ahrefs's pricing page between Apr 13, 2026 and Apr 20, 2026?
Ahrefs Free plan: Webmaster Tools → Ahrefs Free, reworded; Brand Radar AI limit: 351M+ → 365M+ organic prompts, changed. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 9 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Doubles Lite Plan Credits to 1,000 Per Month" on Apr 9, 2026; Ahrefs has been tracked since 2023-11-14.