Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
What happened
Between the Apr 13, 2025 and Jul 4, 2025 captures of Similarweb's pricing page, Pulse recorded 10 changes: Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data); AI agents feature added to ENTERPRISE plan (marked as NEW); Segments analysis feature added to TEAM plan; Professional plan introduced at $4,000/year or $399/month with 1 user, 6 months historical data, 5,000 keywords per table, and Rank Tracker/Backlinks/Site Audit features; App Intelligence add-on removed (previously available for Team and above); AI TRAFFIC & INSIGHTS add-on introduced to track chatbot-driven traffic and GenAI era insights; Enterprise-level security and authentication added to ENTERPRISE plan (in addition to existing Enterprise-class security); Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'; Team plan pricing changed from 'Starting from $14,000/year' to 'Custom' pricing; AI agents feature added to TEAM plan (marked as NEW). Pulse files it as a packaging change (plan removed, feature added, new plan, add-on removed, new add-on, add-on change, package change) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year" (Q1 2025). Similarweb has been tracked since 2025-10-05.
In the same window Semrush, Mixpanel, Ahrefs and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanPlan removed
Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data)
- Enterprise · FeatureAddedNo AI agents featureAI agents feature
- TEAM · FeatureAdded
BeforeNo Segments analysis feature
AfterSegments analysis feature
- Professional · PlanAddedNo Professional planProfessional plan
- — · Add-onAdd-on removed
App Intelligence add-on removed (previously available for Team and above)
- — · Add-onAdded
BeforeNot listed
AfterAI TRAFFIC & INSIGHTS add-on
- Enterprise · FeatureAdded
BeforeNot listed
AfterEnterprise-level security and authentication
- — · Add-onAdd-on change
Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'
- Team · PackagingReworded
BeforeStarting from $14,000/year
AfterCustom
- TEAM · FeatureAddedNo AI agents featureAI agents feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | — | $35,000/year | Plan removed |
| Enterprise | Feature | No AI agents feature | AI agents feature | Added |
| TEAM | Feature | No Segments analysis feature | Segments analysis feature | Added |
| Professional | Plan | No Professional plan | Professional plan | Added |
| — | Add-on | App Intelligence add-on removed (previously available for Team and above) | Add-on removed | |
| — | Add-on | Not listed | AI TRAFFIC & INSIGHTS add-on | Added |
| Enterprise | Feature | Not listed | Enterprise-level security and authentication | Added |
| — | Add-on | Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI' | Add-on change | |
| Team | Packaging | Starting from $14,000/year | Custom | Reworded |
| TEAM | Feature | No AI agents feature | AI agents feature | Added |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Apr 13, 2025 and Jul 4, 2025; the change is marked near the top of the page, where AI agents feature now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Similarweb, the last 90 days
Full history- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
- Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
- Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year · this change
- Q1 2025packagingSimilarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year
Across Data & Analytics in the same window
All Data & Analytics changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Similarweb raise prices in July 2025?
No list-price increase was recorded between Apr 13, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: plan removed, feature added, new plan, add-on removed, new add-on, add-on change, package change.
What changed on Similarweb's pricing page between Apr 13, 2025 and Jul 4, 2025?
Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data); Enterprise feature: No AI agents feature → AI agents feature, added; TEAM feature: No Segments analysis feature → Segments analysis feature, added; Professional plan: No Professional plan → Professional plan, added; App Intelligence add-on removed (previously available for Team and above); add-on: Not listed → AI TRAFFIC & INSIGHTS add-on, added; Enterprise feature: Not listed → Enterprise-level security and authentication, added; Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'; Team packaging: Starting from $14,000/year → Custom, reworded; TEAM feature: No AI agents feature → AI agents feature, added. Pulse compared the captures it took on Apr 13, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 1 other pricing-page change for Similarweb in the 90 days before this one; the previous change was "Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year" in Q1 2025; Similarweb has been tracked since 2025-10-05.
