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HomeSimilarwebAll changesAI agents feature added
SimilarwebPackaging change · Plan removed · Feature added · New plan · Apr 13 → Jul 4, 2025

Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year

Verified Jan 12, 2026Data & AnalyticsDirection: down
The changeAI agents feature — added.
Before · Apr 13No AI agents feature
After · Jul 4AI agents feature
added
10 changes2 capturesApr 13, 2025 → Jul 4, 2025

What happened

Between the Apr 13, 2025 and Jul 4, 2025 captures of Similarweb's pricing page, Pulse recorded 10 changes: Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data); AI agents feature added to ENTERPRISE plan (marked as NEW); Segments analysis feature added to TEAM plan; Professional plan introduced at $4,000/year or $399/month with 1 user, 6 months historical data, 5,000 keywords per table, and Rank Tracker/Backlinks/Site Audit features; App Intelligence add-on removed (previously available for Team and above); AI TRAFFIC & INSIGHTS add-on introduced to track chatbot-driven traffic and GenAI era insights; Enterprise-level security and authentication added to ENTERPRISE plan (in addition to existing Enterprise-class security); Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'; Team plan pricing changed from 'Starting from $14,000/year' to 'Custom' pricing; AI agents feature added to TEAM plan (marked as NEW). Pulse files it as a packaging change (plan removed, feature added, new plan, add-on removed, new add-on, add-on change, package change) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.

Similarweb's previous recorded change was "Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year" (Q1 2025). Similarweb has been tracked since 2025-10-05.

In the same window Semrush, Mixpanel, Ahrefs and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Enterprise · PlanPlan removed

    Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data)

  • Enterprise · FeatureAdded
    No AI agents featureAI agents feature
  • TEAM · FeatureAdded

    BeforeNo Segments analysis feature

    AfterSegments analysis feature

  • Professional · PlanAdded
    No Professional planProfessional plan
  • — · Add-onAdd-on removed

    App Intelligence add-on removed (previously available for Team and above)

  • — · Add-onAdded

    BeforeNot listed

    AfterAI TRAFFIC & INSIGHTS add-on

  • Enterprise · FeatureAdded

    BeforeNot listed

    AfterEnterprise-level security and authentication

  • — · Add-onAdd-on change

    Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'

  • Team · PackagingReworded

    BeforeStarting from $14,000/year

    AfterCustom

  • TEAM · FeatureAdded
    No AI agents featureAI agents feature

Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Similarweb's pricing page (similarweb.com) from Apr 13, 2025 and Jul 4, 2025; the change is marked near the top of the page, where AI agents feature now appears.

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Similarweb, the last 90 days

Full history
  1. Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
  2. Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
  3. Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
  4. Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year · this change
  5. Q1 2025packagingSimilarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year

Across Data & Analytics in the same window

All Data & Analytics changes
  1. SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
  2. MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
  3. AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
  4. HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans

Questions about this change

Did Similarweb raise prices in July 2025?

No list-price increase was recorded between Apr 13, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: plan removed, feature added, new plan, add-on removed, new add-on, add-on change, package change.

What changed on Similarweb's pricing page between Apr 13, 2025 and Jul 4, 2025?

Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data); Enterprise feature: No AI agents feature → AI agents feature, added; TEAM feature: No Segments analysis feature → Segments analysis feature, added; Professional plan: No Professional plan → Professional plan, added; App Intelligence add-on removed (previously available for Team and above); add-on: Not listed → AI TRAFFIC & INSIGHTS add-on, added; Enterprise feature: Not listed → Enterprise-level security and authentication, added; Market Intelligence add-on rebranded to MARKET RESEARCH with updated features including 'Analyze demand spikes using AI'; Team packaging: Starting from $14,000/year → Custom, reworded; TEAM feature: No AI agents feature → AI agents feature, added. Pulse compared the captures it took on Apr 13, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.

How often does Similarweb change its pricing?

Pulse recorded 1 other pricing-page change for Similarweb in the 90 days before this one; the previous change was "Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year" in Q1 2025; Similarweb has been tracked since 2025-10-05.