Hotjar redirects users to Contentsquare, signals full platform merger
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Hotjar's pricing page, Pulse recorded 3 changes: Smart Capture row added to All-in-one Platform shared capabilities comparison table, showing automatic behavior capture across all plans; New 'Looking for Hotjar pricing?' banner added to pricing page, directing Hotjar users to Contentsquare and highlighting tool unification; Monthly sessions row added to Product Analytics comparison table: Free up to 10k, Growth 17k-80k, Pro 33k-8m, Enterprise 1m-unlimited. Pulse files it as a product change (feature added, positioning). Pulse's latest capture (Nov 9, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
It lands 12 days after Hotjar's previous change, "Hotjar slashes MCP tool call limits from monthly to yearly caps" (Mar 31, 2026). Before that Pulse recorded "Hotjar Restructures Session Replay Limits, Adds MCP Tool Caps" (Apr 1, 2026). Hotjar has been tracked since 2023-11-14.
In the same window Microsoft, Logrocket, Fullstory and Mouseflow also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedAll plansFeatureNot listedSmart Capture row
- Added—Positioning
BeforeNot listed
AfterLooking for Hotjar pricing? banner
- Added—FeatureNot listedMonthly sessions row
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Not listed | Smart Capture row | Added |
| — | Positioning | Not listed | Looking for Hotjar pricing? banner | Added |
| — | Feature | Not listed | Monthly sessions row | Added |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked in the lower part of the page, where Smart Capture row now appears.
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The two full-page captures with this change marked up are free with an account.
Hotjar, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Oct 26, 2026ImprovementHotjar moves A/B testing from paid add-on to included Pro AI feature
- Jul 2, 2026PackagingHotjar (Contentsquare): Growth/Pro project limits increased
- Apr 12, 2026PackagingHotjar redirects users to Contentsquare, signals full platform merger This change
- Apr 1, 2026PackagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- Mar 31, 2026PackagingHotjar slashes MCP tool call limits from monthly to yearly caps
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- LogrocketApr 2LogRocket: Professional plan bullets rebranded to AI Features & MCP
- FullstoryFeb 23Fullstory launches Guides and Surveys add-on for product adoption
- MouseflowJan 21Mouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
Questions about this change
Did Hotjar raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026 UTC. The change Pulse detected was a product change: feature added, positioning.
What changed on Hotjar's pricing page between Apr 6, 2026 and Apr 13, 2026 UTC?
All plans feature added: Smart Capture row; positioning added: Looking for Hotjar pricing? banner; feature added: Monthly sessions row. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 2 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar slashes MCP tool call limits from monthly to yearly caps" on Mar 31, 2026; Hotjar has been tracked since 2023-11-14.