Similarweb adds AI Studio and revamps enterprise support messaging
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Similarweb's pricing page, Pulse recorded one change: Businesses section value prop bullets updated: added AI Studio bullet, expanded 'dedicated support' to 'dedicated enterprise support', consolidated AI Agents bullets removing 'Maximize collaboration'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb rebrands Shopper Intelligence as Retail Intelligence" (Week 7, 2026). Similarweb has been tracked since 2025-10-05.
In the same window Ahrefs, Moz, Hotjar, Semrush and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningReworded
Beforededicated support
Afterdedicated enterprise support
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | dedicated support | dedicated enterprise support | Reworded |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked near the top of the page, where "dedicated support" becomes "dedicated enterprise support".
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The two full-page captures with this change marked up are free with an account.
Similarweb, the last 90 days
Full history- Sep 28, 2026improvedSimilarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- Jun 2, 2026packagingSimilarweb rebrands pricing tiers from Packages to Plans
- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging · this change
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
Across Data & Analytics in the same window
All Data & Analytics changes- AhrefsApr 20Ahrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p...
- MozApr 16Moz Drops Free Trial Option From Standard Plan Pricing
- HotjarApr 13Hotjar redirects users to Contentsquare, signals full platform merger
- SemrushApr 3Semrush: Pro Report add-on integration count cut from 35+ to 20+
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Similarweb raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a product change: positioning.
What changed on Similarweb's pricing page between Feb 23, 2026 and Mar 2, 2026?
Enterprise positioning: dedicated support → dedicated enterprise support, reworded. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 1 other pricing-page change for Similarweb in the 90 days before this one; the previous change was "Similarweb rebrands Shopper Intelligence as Retail Intelligence" in Week 7, 2026; Similarweb has been tracked since 2025-10-05.