Moz Drops Free Trial Option From Standard Plan Pricing
What happened
Between the Jan 19, 2026 and Jan 27, 2026 captures of Moz's pricing page, Pulse recorded one change: Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $49, Standard at $79, Medium at $143, Large at $239 and Additional Link Tracking Lists at $25.
Moz's previous recorded change was "Moz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%" (Jan 13, 2026). Moz has been tracked since 2024-10-01.
In the same window Adobe, Ahrefs and Semrush also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · TrialTrial change
Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Trial | Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available. | Trial change | |
Values as written on Moz's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Moz's pricing page (moz.com) from Jan 19, 2026 and Jan 27, 2026; the change is marked near the top of the page.
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Moz, the last 90 days
Full history- Apr 24, 2026packagingMoz Rolls Out AI Content Briefs Across All Paid Plans, Pivots to GEO
- Apr 7, 2026improvedMoz Launches AI Visibility Dashboards and Prompts Tracked Beta
- Feb 23, 2026improvedMoz adds AI Visibility tracking to Medium and Large plans
- Week 5, 2026packagingMoz Drops Free Trial Option From Standard Plan Pricing · this change
- Jan 13, 2026decreaseMoz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Moz raise prices in January 2026?
No list-price increase was recorded between Jan 19, 2026 and Jan 27, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Moz's pricing page between Jan 19, 2026 and Jan 27, 2026?
Free trial ('Try it free!') removed from the Standard plan pricing card; Medium plan free trial remains available. Pulse compared the captures it took on Jan 19, 2026 and Jan 27, 2026; the before/after table above lists each item as written on the page.
How often does Moz change its pricing?
Pulse recorded 1 other pricing-page change for Moz in the 90 days before this one; the previous change was "Moz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%" on Jan 13, 2026; Moz has been tracked since 2024-10-01.