Similarweb rebrands pricing tiers from Packages to Plans
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Similarweb's pricing page, Pulse recorded one change: Pricing page heading renamed from 'Web Intelligence Packages and Pricing' to 'Web Intelligence Plans and Pricing', reflecting a terminology shift from 'Packages' to 'Plans'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
It lands 83 days after Similarweb's previous change, "Similarweb Launches AI Studio for Natural Language Market Insights" (Mar 11, 2026). Before that Pulse recorded "Similarweb adds AI Studio and revamps enterprise support messaging" (Week 10, 2026). Similarweb has been tracked since 2025-10-05.
In the same window Semrush, Ahrefs, Moz, Hotjar and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeWeb Intelligence Packages and Pricing
AfterWeb Intelligence Plans and Pricing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Web Intelligence Packages and Pricing | Web Intelligence Plans and Pricing | Reworded |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from May 25, 2026 and Jun 1, 2026; the change is marked near the top of the page, where "Web Intelligence Packages and Pricing" becomes "Web Intelligence Plans and Pricing".
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The two full-page captures with this change marked up are free with an account.
Similarweb, the last 90 days
Full history- Sep 28, 2026improvedSimilarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- Jun 2, 2026packagingSimilarweb rebrands pricing tiers from Packages to Plans · this change
- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
Across Data & Analytics in the same window
All Data & Analytics changes- SemrushMay 25Semrush cuts 1000 outreach credits from Lead Generation add-on
- AhrefsMay 12Ahrefs rebrands Enterprise API access as Uncapped
- MozApr 24Moz Rolls Out AI Content Briefs Across All Paid Plans, Pivots to GEO
- HotjarApr 13Hotjar redirects users to Contentsquare, signals full platform merger
- MixpanelApr 1Mixpanel Repositions Free and Growth Plans Around Self-Serve Analytics
Questions about this change
Did Similarweb raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a product change: positioning.
What changed on Similarweb's pricing page between May 25, 2026 and Jun 1, 2026?
Positioning: Web Intelligence Packages and Pricing → Web Intelligence Plans and Pricing, reworded. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 2 other pricing-page changes for Similarweb in the 90 days before this one; the previous change was "Similarweb Launches AI Studio for Natural Language Market Insights" on Mar 11, 2026; Similarweb has been tracked since 2025-10-05.