Similarweb Launches AI Studio for Natural Language Market Insights
What happened
Between the Mar 2, 2026 and Mar 9, 2026 captures of Similarweb's pricing page, Pulse recorded 2 changes: Added AI Studio with natural language queries, instant market insights, AI-generated dashboards, and deep research reports; Reorganized API capabilities under 'Data integrations & APIs' [Renamed from 'API Access'; added bulk APIs, BI tool integrations, and MCP for AI workflows]. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb adds AI Studio and revamps enterprise support messaging" (Week 10, 2026). Before that Pulse recorded "Similarweb rebrands Shopper Intelligence as Retail Intelligence" (Week 7, 2026). Similarweb has been tracked since 2025-10-05.
In the same window Ahrefs, Semrush, Moz, Mixpanel and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo AI StudioAI Studio
- — · FeatureAddedNo bulk APIsbulk APIs
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No AI Studio | AI Studio | Added |
| — | Feature | No bulk APIs | bulk APIs | Added |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Mar 2, 2026 and Mar 9, 2026; the change is marked around the middle of the page, where AI Studio now appears.
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Similarweb, the last 90 days
Full history- Sep 28, 2026improvedSimilarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- Jun 2, 2026packagingSimilarweb rebrands pricing tiers from Packages to Plans
- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights · this change
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
Across Data & Analytics in the same window
All Data & Analytics changes- AhrefsMar 11Ahrefs Brand Radar AI database shrinks by 31M organic prompts
- SemrushFeb 24Semrush democratizes MCP Access to Starter plan, cuts Pro integrations
- MozFeb 23Moz adds AI Visibility tracking to Medium and Large plans
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Similarweb raise prices in March 2026?
No list-price increase was recorded between Mar 2, 2026 and Mar 9, 2026. The change Pulse detected was a product change: feature added.
What changed on Similarweb's pricing page between Mar 2, 2026 and Mar 9, 2026?
Feature: No AI Studio → AI Studio, added; feature: No bulk APIs → bulk APIs, added. Pulse compared the captures it took on Mar 2, 2026 and Mar 9, 2026; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 2 other pricing-page changes for Similarweb in the 90 days before this one; the previous change was "Similarweb adds AI Studio and revamps enterprise support messaging" in Week 10, 2026; Similarweb has been tracked since 2025-10-05.