Similarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
What happened
Between the Jul 4, 2025 and Oct 5, 2025 captures of Similarweb's pricing page, Pulse recorded 13 changes: Complete shift from traditional tier-based pricing with disclosed prices to AI-powered feature suite model requiring sales contact; PROFESSIONAL plan pricing hidden - previously $4,000/year or $399/month; STARTER plan pricing hidden - previously $1,500/year or $199/month; TEAM plan removed - custom pricing tier with 5 users, 15 months historical data, 50000 keywords per table; ENTERPRISE plan removed - top-tier custom pricing with 10 users, 37 months historical data, unlimited keywords; PROFESSIONAL plan removed - mid-tier with 1 user, 6 months historical data, 5000 keywords per table; Gen AI Intel Suite added - includes AI Traffic Trends, AI Brand Visibility, Top Landing Pages, Prompt Analysis; Managed Services added - includes custom dashboards, advanced reporting, business reviews; STARTER plan removed - entry-level tier with 1 user, 3 months historical data, 1000 keywords per table; Conversion Analysis suite added - includes Competitor Conversion Tracker, Conversion Funnel Analysis, On-site Search; Strategic SEO Suite added - AI-powered suite with SEO Strategy AI Agent, full keyword research, keyword gap analysis, rank tracker & SERP analysis; Ads Intel Suite added - includes publisher analysis, search ad analysis, display ad analysis, cross-channel visibility; Competitive Intel Suite added - AI-powered suite with Demand Analysis AI Agent, segment & page level insights, market research analysis, competitive benchmarking. Pulse files it as a pricing change (package change, price hidden, plan removed, feature added) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year" (Q2 2025). Similarweb has been tracked since 2025-10-05.
In the same window Semrush, Mixpanel, Ahrefs and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingChanged
Beforetraditional tier-based pricing with disclosed prices
AfterAI-powered feature suite model requiring sales contact
- PROFESSIONAL · Price visibilityHiddenPrice listedPrice hidden
- STARTER · Price visibilityHiddenPrice listedPrice hidden
- TEAM · PlanRemoved- custom pricing tierNo - custom pricing tier
- Enterprise · PlanRemoved
Before- top-tier custom pricing
AfterNo - top-tier custom pricing
- PROFESSIONAL · PlanRemoved- mid-tierNo - mid-tier
- — · FeatureAdded
BeforeNo - includes AI Traffic Trends
After- includes AI Traffic Trends
- — · FeatureAdded
BeforeNo - includes custom dashboards
After- includes custom dashboards
- STARTER · PlanRemoved- entry-level tierNo - entry-level tier
- — · FeatureAdded
BeforeNot listed
After- includes Competitor Conversion Tracker
- — · FeatureAddedNo - AI-powered suite- AI-powered suite
- — · FeatureAdded
BeforeNo - includes publisher analysis
After- includes publisher analysis
- — · FeatureAddedNo - AI-powered suite- AI-powered suite
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | traditional tier-based pricing with disclosed prices | AI-powered feature suite model requiring sales contact | Changed |
| PROFESSIONAL | Price visibility | Price listed | Price hidden | Hidden |
| STARTER | Price visibility | Price listed | Price hidden | Hidden |
| TEAM | Plan | - custom pricing tier | No - custom pricing tier | Removed |
| Enterprise | Plan | - top-tier custom pricing | No - top-tier custom pricing | Removed |
| PROFESSIONAL | Plan | - mid-tier | No - mid-tier | Removed |
| — | Feature | No - includes AI Traffic Trends | - includes AI Traffic Trends | Added |
| — | Feature | No - includes custom dashboards | - includes custom dashboards | Added |
| STARTER | Plan | - entry-level tier | No - entry-level tier | Removed |
| — | Feature | Not listed | - includes Competitor Conversion Tracker | Added |
| — | Feature | No - AI-powered suite | - AI-powered suite | Added |
| — | Feature | No - includes publisher analysis | - includes publisher analysis | Added |
| — | Feature | No - AI-powered suite | - AI-powered suite | Added |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Jul 4, 2025 and Oct 5, 2025; the change is marked on the page, where "traditional tier-based pricing with disclosed prices" becomes "AI-powered feature suite model requiring sales contact".
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The two full-page captures with this change marked up are free with an account.
Similarweb, the last 90 days
Full history- Mar 11, 2026improvedSimilarweb Launches AI Studio for Natural Language Market Insights
- Week 10, 2026packagingSimilarweb adds AI Studio and revamps enterprise support messaging
- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
- Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans · this change
- Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
Across Data & Analytics in the same window
All Data & Analytics changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Similarweb raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 5, 2025. The change Pulse detected was a pricing change: package change, price hidden, plan removed, feature added.
What changed on Similarweb's pricing page between Jul 4, 2025 and Oct 5, 2025?
Packaging: traditional tier-based pricing with disclosed prices → AI-powered feature suite model requiring sales contact, changed; PROFESSIONAL price visibility: Price listed → Price hidden, hidden; STARTER price visibility: Price listed → Price hidden, hidden; TEAM plan: - custom pricing tier → No - custom pricing tier, removed; Enterprise plan: - top-tier custom pricing → No - top-tier custom pricing, removed; PROFESSIONAL plan: - mid-tier → No - mid-tier, removed; feature: No - includes AI Traffic Trends → - includes AI Traffic Trends, added; feature: No - includes custom dashboards → - includes custom dashboards, added; STARTER plan: - entry-level tier → No - entry-level tier, removed; feature: Not listed → - includes Competitor Conversion Tracker, added; feature: No - AI-powered suite → - AI-powered suite, added; feature: No - includes publisher analysis → - includes publisher analysis, added; feature: No - AI-powered suite → - AI-powered suite, added. Pulse compared the captures it took on Jul 4, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 1 other pricing-page change for Similarweb in the 90 days before this one; the previous change was "Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year" in Q2 2025; Similarweb has been tracked since 2025-10-05.