Similarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year
What happened
Between the Apr 1, 2024 and Apr 13, 2025 captures of Similarweb's pricing page, Pulse recorded 6 changes: Professional plan removed entirely from pricing page (was $333/month yearly or $399/month month-to-month); Business plan added at $35,000/year with 5 users, 25 months historical data, 100,000 keywords per table, marked as 'Popular'; Complete pricing model shift from emphasizing monthly pricing to annual pricing. Starter now leads with annual ($1,500/year) instead of monthly ($125/month). All higher tiers now show only annual pricing; Team plan pricing revealed at $14,000/year (was previously listed as 'Custom'); Starter plan month-to-month pricing increased from $149/month to $199/month (34% increase); Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately. Pulse files it as a pricing change (plan removed, new plan, package change, price revealed, price increase, add-on change) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Competitive Intelligence at $125, Competitive Intel & SEO & AEO at $333 and Competitive Intel, SEO & AEO & Ads at $542.
Similarweb's previous recorded change was "Similarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature" (Q1 2024). Similarweb has been tracked since 2025-10-05.
In the same window Semrush, Mixpanel, Ahrefs and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional · PlanRemovedProfessional planNo Professional plan
- Business · PlanAddedNo Business planBusiness plan
- Complete · PackagingChanged
Beforeemphasizing monthly pricing
Afterannual pricing
- Team · Price visibilityRevealedPrice hiddenPrice listed
- Starter · Price+34%$149/month$199/month
- Enterprise · Add-onAdd-on change
Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional | Plan | Professional plan | No Professional plan | Removed |
| Business | Plan | No Business plan | Business plan | Added |
| Complete | Packaging | emphasizing monthly pricing | annual pricing | Changed |
| Team | Price visibility | Price hidden | Price listed | Revealed |
| Starter | Price | $149/month | $199/month | +34% |
| Enterprise | Add-on | Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately | Add-on change | |
Values as written on Similarweb's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Similarweb's pricing page (similarweb.com) from Apr 1, 2024 and Apr 13, 2025; the change is marked near the top of the page, where starter price reads $149/month and then $199/month.
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The two full-page captures with this change marked up are free with an account.
Similarweb, the last 90 days
Full history- Week 7, 2026packagingSimilarweb rebrands Shopper Intelligence as Retail Intelligence
- Q3 2025improvedSimilarweb Transitions to AI-Powered Feature Suite Model, Removing All Traditional Pricing Tiers and Plans
- Q2 2025packagingSimilarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
- Q1 2025packagingSimilarweb Removes Professional Plan and Shifts to Annual Pricing Model, Introducing Business Plan at $35,000/year · this change
- Q1 2024improvedSimilarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature
Across Data & Analytics in the same window
All Data & Analytics changes- SemrushJan 12Semrush Social Add-On Price Jumps 52% from $19.75 to $29.99/month
- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- AhrefsJan 10Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Similarweb raise prices in April 2025?
Yes. Pulse captured Similarweb's pricing page on Apr 1, 2024 and again on Apr 13, 2025 and recorded 1 price increase: Starter: $149/month → $199/month (+34%).
What changed on Similarweb's pricing page between Apr 1, 2024 and Apr 13, 2025?
Professional plan: Professional plan → No Professional plan, removed; Business plan: No Business plan → Business plan, added; Complete packaging: emphasizing monthly pricing → annual pricing, changed; Team price visibility: Price hidden → Price listed, revealed; Starter price: $149/month → $199/month (+34%); Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately. Pulse compared the captures it took on Apr 1, 2024 and Apr 13, 2025; the before/after table above lists each item as written on the page.
How often does Similarweb change its pricing?
Pulse recorded 1 other pricing-page change for Similarweb in the 90 days before this one; the previous change was "Similarweb Adjusts Team Plan: API Access Now Offered as Add-On Instead of Included Feature" in Q1 2024; Similarweb has been tracked since 2025-10-05.