Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Amplitude's pricing page, Pulse recorded 18 changes: Real-time streaming & syncs added to Growth plan; Seamless collaboration tools section replaced with CDP in 'Included in every plan' section; Group based permissions renamed to Advanced permissions in Enterprise plan; Advanced feature management removed from Plus plan; Cross-product analysis added to Enterprise plan; Onboarding support and customer success removed from Growth plan; Dedicated Success manager removed from Enterprise plan; Root cause analysis removed from Enterprise plan; Unlimited Behavioral Cohorts removed from Growth plan; Authenticate with SSO removed from Growth plan; AI-powered recommendations added to Enterprise plan; Causal insights & monitoring moved from Enterprise to Growth plan; Mutual exclusion to scale A/B tests added to Enterprise plan; AI-powered data governance section replaced with Session Replay in 'Included in every plan' section; Growth plan repositioned from 'Powerful insights for teams looking to turbocharge growth' to 'Turbocharge growth with automated insights, experiments, and audience management'; A/B or Multivariate testing added to Growth plan; Session replay added to free Starter plan; Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'. Pulse files it as a product change (feature added, feature change, feature removed).
This is the first pricing-page change Pulse has recorded for Amplitude. Amplitude has been tracked since 2023-11-14.
In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedGrowthFeature
BeforeNot listed
AfterReal-time streaming & syncs
- Feature changeAll plansFeature
Seamless collaboration tools section replaced with CDP in 'Included in every plan' section
- RenamedEnterpriseFeatureGroup based permissionsAdvanced permissions
- RemovedPlusFeature
BeforeAdvanced feature management
AfterNot listed
- AddedEnterpriseFeatureNot listedCross-product analysis
- RemovedGrowthFeature
BeforeOnboarding support and customer success
AfterNot listed
- RemovedEnterpriseFeature
BeforeDedicated Success manager
AfterNot listed
- RemovedEnterpriseFeatureRoot cause analysisNot listed
- RemovedGrowthFeature
BeforeUnlimited Behavioral Cohorts
AfterNot listed
- RemovedGrowthFeatureAuthenticate with SSONot listed
- AddedEnterpriseFeature
BeforeNot listed
AfterAI-powered recommendations
- ChangedEnterprise, GrowthFeatureEnterpriseGrowth plan
- AddedEnterpriseFeature
BeforeNot listed
AfterMutual exclusion to scale A/B tests
- Feature changeAll plansFeature
AI-powered data governance section replaced with Session Replay in 'Included in every plan' section
- ChangedGrowthFeature
Before'Powerful insights for teams looking
Afterturbocharge growth' to 'Turbocharge growth
- AddedGrowthFeature
BeforeNot listed
AfterA/B or Multivariate testing
- AddedStarterFeatureNot listedSession replay
- Feature changeEnterpriseFeature
Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Feature | Not listed | Real-time streaming & syncs | Added |
| All plans | Feature | Seamless collaboration tools section replaced with CDP in 'Included in every plan' section | Feature change | |
| Enterprise | Feature | Group based permissions | Advanced permissions | Renamed |
| Plus | Feature | Advanced feature management | Not listed | Removed |
| Enterprise | Feature | Not listed | Cross-product analysis | Added |
| Growth | Feature | Onboarding support and customer success | Not listed | Removed |
| Enterprise | Feature | Dedicated Success manager | Not listed | Removed |
| Enterprise | Feature | Root cause analysis | Not listed | Removed |
| Growth | Feature | Unlimited Behavioral Cohorts | Not listed | Removed |
| Growth | Feature | Authenticate with SSO | Not listed | Removed |
| Enterprise | Feature | Not listed | AI-powered recommendations | Added |
| Enterprise, Growth | Feature | Enterprise | Growth plan | Changed |
| Enterprise | Feature | Not listed | Mutual exclusion to scale A/B tests | Added |
| All plans | Feature | AI-powered data governance section replaced with Session Replay in 'Included in every plan' section | Feature change | |
| Growth | Feature | 'Powerful insights for teams looking | turbocharge growth' to 'Turbocharge growth | Changed |
| Growth | Feature | Not listed | A/B or Multivariate testing | Added |
| Starter | Feature | Not listed | Session replay | Added |
| Enterprise | Feature | Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls' | Feature change | |
Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Amplitude's pricing page (amplitude.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where AI-powered recommendations now appears.
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Amplitude, pricing history
Full history- Q1 2025ImprovementAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
- Q4 2024PackagingAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
- Q3 2024PackagingAmplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users
- Q1 2024Feature changeAmplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans This change
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Amplitude raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature added, feature change, feature removed.
What changed on Amplitude's pricing page between Jan 1, 2024 and Apr 1, 2024?
Growth feature added: Real-time streaming & syncs; Seamless collaboration tools section replaced with CDP in 'Included in every plan' section; Enterprise feature: Group based permissions → Advanced permissions, renamed; Plus feature removed: Advanced feature management; Enterprise feature added: Cross-product analysis; Growth feature removed: Onboarding support and customer success; Enterprise feature removed: Dedicated Success manager; Enterprise feature removed: Root cause analysis; Growth feature removed: Unlimited Behavioral Cohorts; Growth feature removed: Authenticate with SSO; Enterprise feature added: AI-powered recommendations; Enterprise, Growth feature: Enterprise → Growth plan, changed; Enterprise feature added: Mutual exclusion to scale A/B tests; AI-powered data governance section replaced with Session Replay in 'Included in every plan' section; Growth feature: 'Powerful insights for teams looking → turbocharge growth' to 'Turbocharge growth, changed; Growth feature added: A/B or Multivariate testing; Starter feature added: Session replay; Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Amplitude change its pricing?
Pulse recorded 0 other pricing-page changes for Amplitude in the 90 days before this one; Amplitude has been tracked since 2023-11-14.