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HomeAmplitudeAll changesReal-time streaming & syncs added
AmplitudeProduct change · Feature added · Feature change · Feature removed · Jan 1 → Apr 1, 2024

Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans

Verified Jan 10, 2026Data & AnalyticsDirection: up
The changeReal-time streaming & syncs — added.
Before · Jan 1Not listed
After · Apr 1Real-time streaming & syncs
added
18 changes2 capturesJan 1, 2024 → Apr 1, 2024

What happened

Between the Jan 1, 2024 and Apr 1, 2024 captures of Amplitude's pricing page, Pulse recorded 18 changes: Real-time streaming & syncs added to Growth plan; Seamless collaboration tools section replaced with CDP in 'Included in every plan' section; Group based permissions renamed to Advanced permissions in Enterprise plan; Advanced feature management removed from Plus plan; Cross-product analysis added to Enterprise plan; Onboarding support and customer success removed from Growth plan; Dedicated Success manager removed from Enterprise plan; Root cause analysis removed from Enterprise plan; Unlimited Behavioral Cohorts removed from Growth plan; Authenticate with SSO removed from Growth plan; AI-powered recommendations added to Enterprise plan; Causal insights & monitoring moved from Enterprise to Growth plan; Mutual exclusion to scale A/B tests added to Enterprise plan; AI-powered data governance section replaced with Session Replay in 'Included in every plan' section; Growth plan repositioned from 'Powerful insights for teams looking to turbocharge growth' to 'Turbocharge growth with automated insights, experiments, and audience management'; A/B or Multivariate testing added to Growth plan; Session replay added to free Starter plan; Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'. Pulse files it as a product change (feature added, feature change, feature removed) with an upward direction.

This is the first pricing-page change Pulse has recorded for Amplitude. Amplitude has been tracked since 2023-11-14.

In the same window Heap, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Growth · FeatureAdded

    BeforeNot listed

    AfterReal-time streaming & syncs

  • All plans · FeatureFeature change

    Seamless collaboration tools section replaced with CDP in 'Included in every plan' section

  • Enterprise · FeatureRenamed
    Group based permissionsAdvanced permissions
  • Plus · FeatureRemoved

    BeforeAdvanced feature management

    AfterNo Advanced feature management

  • Enterprise · FeatureAdded

    BeforeNo Cross-product analysis

    AfterCross-product analysis

  • Growth · FeatureRemoved

    BeforeOnboarding support and customer success

    AfterNot listed

  • Enterprise · FeatureRemoved

    BeforeDedicated Success manager

    AfterNo Dedicated Success manager

  • Enterprise · FeatureRemoved
    Root cause analysisNo Root cause analysis
  • Growth · FeatureRemoved

    BeforeUnlimited Behavioral Cohorts

    AfterNo Unlimited Behavioral Cohorts

  • Growth · FeatureRemoved
    Authenticate with SSONo Authenticate with SSO
  • Enterprise · FeatureAdded

    BeforeNo AI-powered recommendations

    AfterAI-powered recommendations

  • Enterprise, Growth · FeatureChanged
    EnterpriseGrowth plan
  • Enterprise · FeatureAdded

    BeforeNot listed

    AfterMutual exclusion to scale A/B tests

  • All plans · FeatureFeature change

    AI-powered data governance section replaced with Session Replay in 'Included in every plan' section

  • Growth · FeatureChanged

    Before'Powerful insights for teams looking

    Afterturbocharge growth' to 'Turbocharge growth

  • Growth · FeatureAdded

    BeforeNo A/B or Multivariate testing

    AfterA/B or Multivariate testing

  • Starter · FeatureAdded
    No Session replaySession replay
  • Enterprise · FeatureFeature change

    Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'

Values as written on Amplitude's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Amplitude's pricing page (amplitude.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Real-time streaming & syncs now appears.

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The two full-page captures with this change marked up are free with an account.

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Amplitude, pricing history

Full history
  1. Q1 2025improvedAmplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
  2. Q4 2024improvedAmplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free Year
  3. Q3 2024improvedAmplitude Clarifies MTU Limits Across Plans, Enhancing Transparency for Starter, Plus, Growth, and Enterprise Users
  4. Q1 2024improvedAmplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans · this change

Across Data & Analytics in the same window

All Data & Analytics changes
  1. HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
  2. FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
  3. HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans

Questions about this change

Did Amplitude raise prices in April 2024?

No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature added, feature change, feature removed.

What changed on Amplitude's pricing page between Jan 1, 2024 and Apr 1, 2024?

Growth feature: Not listed → Real-time streaming & syncs, added; Seamless collaboration tools section replaced with CDP in 'Included in every plan' section; Enterprise feature: Group based permissions → Advanced permissions, renamed; Plus feature: Advanced feature management → No Advanced feature management, removed; Enterprise feature: No Cross-product analysis → Cross-product analysis, added; Growth feature: Onboarding support and customer success → Not listed, removed; Enterprise feature: Dedicated Success manager → No Dedicated Success manager, removed; Enterprise feature: Root cause analysis → No Root cause analysis, removed; Growth feature: Unlimited Behavioral Cohorts → No Unlimited Behavioral Cohorts, removed; Growth feature: Authenticate with SSO → No Authenticate with SSO, removed; Enterprise feature: No AI-powered recommendations → AI-powered recommendations, added; Enterprise, Growth feature: Enterprise → Growth plan, changed; Enterprise feature: Not listed → Mutual exclusion to scale A/B tests, added; AI-powered data governance section replaced with Session Replay in 'Included in every plan' section; Growth feature: 'Powerful insights for teams looking → turbocharge growth' to 'Turbocharge growth, changed; Growth feature: No A/B or Multivariate testing → A/B or Multivariate testing, added; Starter feature: No Session replay → Session replay, added; Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.

How often does Amplitude change its pricing?

Pulse recorded 0 other pricing-page changes for Amplitude in the 90 days before this one; Amplitude has been tracked since 2023-11-14.