Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
What happened
Between the Jan 3, 2025 and Apr 1, 2025 captures of Adobe's pricing page, Pulse recorded 8 changes: Adobe Firefly Pro plan introduced at $29.99/mo with 7,000 monthly credits and early access pricing until April 28; Lightroom plan increased from $9.99/mo to $11.99/mo (20% increase); Adobe Firefly single tier plan at $4.99/mo discontinued; Adobe Firefly Premium plan introduced at $199.99/mo with 50,000 monthly credits; Substance 3D Collection individual plan increased from $49.99/mo to $59.99/mo (20% increase); Adobe Firefly Standard plan introduced at $9.99/mo with 2,000 monthly credits and early access pricing until April 28; Substance 3D Texturing plan increased from $19.99/mo to $24.99/mo (25% increase); Substance 3D Collection asset download limit changed from 50 assets per month to thousands of assets. Pulse files it as a pricing change (new plan, price increase, plan removed, limit increase) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists InCopy at $4.99, Acrobat Express at $9.99, Adobe Firefly Standard at $9.99, Adobe Express Premium at $9.99 and Lightroom at $11.99.
Adobe's previous recorded change was "Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount" (Dec 2024). Adobe has been tracked since 2024-11-17.
In the same window Canva also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Adobe Firefly Pro · PlanAdded
BeforeNo Adobe Firefly Pro plan
AfterAdobe Firefly Pro plan
- Lightroom · Price+20%$9.99/mo$11.99/mo
- — · PlanRemoved
BeforeAdobe Firefly single tier plan at $4.99/mo
AfterNot listed
- Adobe Firefly Premium · PlanAdded
BeforeNo Adobe Firefly Premium plan
AfterAdobe Firefly Premium plan
- — · Price+20%$49.99/mo$59.99/mo
- Adobe Firefly Standard · PlanAdded
BeforeNo Adobe Firefly Standard plan
AfterAdobe Firefly Standard plan
- Texturing · Price+25%$19.99/mo$24.99/mo
- — · LimitChanged50 assets per monththousands of assets
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Adobe Firefly Pro | Plan | No Adobe Firefly Pro plan | Adobe Firefly Pro plan | Added |
| Lightroom | Price | $9.99/mo | $11.99/mo | +20% |
| — | Plan | Adobe Firefly single tier plan at $4.99/mo | Not listed | Removed |
| Adobe Firefly Premium | Plan | No Adobe Firefly Premium plan | Adobe Firefly Premium plan | Added |
| — | Price | $49.99/mo | $59.99/mo | +20% |
| Adobe Firefly Standard | Plan | No Adobe Firefly Standard plan | Adobe Firefly Standard plan | Added |
| Texturing | Price | $19.99/mo | $24.99/mo | +25% |
| — | Limit | 50 assets per month | thousands of assets | Changed |
Values as written on Adobe's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Adobe's pricing page (adobe.com) from Jan 3, 2025 and Apr 1, 2025; the change is marked on the page, where lightroom price reads $9.99/mo and then $11.99/mo.
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The two full-page captures with this change marked up are free with an account.
Adobe, the last 90 days
Full history- Week 6, 2026packagingAdobe Creativecloud ends 40% promo, clarifies Firefly AI tier structure
- Q3 2025packagingAdobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- Q2 2025packagingAdobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- Q1 2025packagingAdobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans · this change
- Dec 2024packagingAdobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Across Marketing & Content in the same window
All Marketing & Content changes- CanvaJan 11Canva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library
- CanvaJan 11Canva Business Plan Price Doubles to $200/Year Per Person Amid New AI Features and Reduced Brand Kit Capacity
- CanvaJan 11Canva Introduces Distinct AI Access Tiers for Enterprise, Teams, Pro, and Free Plans, Enhancing Premium Features and User Clarity
- CanvaJan 11Canva Teams Plan Price Decreased by 17% to $100/year per Person, Enhancing Affordability for Teams
- CanvaJan 11Canva Restructures Teams Pricing to $119.99/Year per Person, Boosts Annual Discount to 33%
Questions about this change
Did Adobe raise prices in April 2025?
Yes. Pulse captured Adobe's pricing page on Jan 3, 2025 and again on Apr 1, 2025 and recorded 3 price increases: Lightroom: $9.99/mo → $11.99/mo (+20%); $49.99/mo → $59.99/mo (+20%); Texturing: $19.99/mo → $24.99/mo (+25%).
What changed on Adobe's pricing page between Jan 3, 2025 and Apr 1, 2025?
Adobe Firefly Pro plan: No Adobe Firefly Pro plan → Adobe Firefly Pro plan, added; Lightroom price: $9.99/mo → $11.99/mo (+20%); plan: Adobe Firefly single tier plan at $4.99/mo → Not listed, removed; Adobe Firefly Premium plan: No Adobe Firefly Premium plan → Adobe Firefly Premium plan, added; price: $49.99/mo → $59.99/mo (+20%); Adobe Firefly Standard plan: No Adobe Firefly Standard plan → Adobe Firefly Standard plan, added; Texturing price: $19.99/mo → $24.99/mo (+25%); limit: 50 assets per month → thousands of assets, changed. Pulse compared the captures it took on Jan 3, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Adobe change its pricing?
Pulse recorded 1 other pricing-page change for Adobe in the 90 days before this one; the previous change was "Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount" in Dec 2024; Adobe has been tracked since 2024-11-17.