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Hotjar
Packaging changeFeature addedLimit loweredOct 1 → Jan 1, 2025

Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans

Data & Analytics
The changeUser Tests feature added
BeforeOct 1Not listed
AfterJan 1User Tests feature
added
11 changes2 capturesOct 1, 2024 → Jan 1, 2025

What happened

Between the Oct 1, 2024 and Jan 1, 2025 captures of Hotjar's pricing page, Pulse recorded 11 changes: Track and filter by errors feature added to Observe comparison table (Scale tier); Identify API: target surveys by custom user attribute added to Ask product; User tests from Hotjar pool of 200,000+ participants feature added across Plus/Business/Scale plans; 3,000+ more integrations via Zapier added to Observe product; Page targeting feature added to Observe comparison table with URL and events capability; Upload your own logo feature added to Ask product (Business and Scale tiers); Questions per user testing task limit added - Basic: 2 questions, Plus/Business/Scale: Unlimited; Responses API for automatically exporting survey responses added to Ask Scale plan; Events API: target surveys by custom user actions added to Ask product; Reduce visibility feature added to Ask product - control what percentage of users see feedback widgets; User Tests feature added to Engage product - allows unmoderated user testing with quotas across all paid plans. Pulse files it as a packaging change (feature added, limit lowered). Pulse's latest capture (Nov 9, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.

Hotjar's previous recorded change was "Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans" (Dec 2023). Hotjar has been tracked since 2023-11-14.

In the same window Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • ScaleFeature
    Added

    BeforeNot listed

    AfterTrack and filter by errors feature

  • —Feature
    Added

    BeforeNot listed

    Aftertarget surveys by custom user attribute

  • ScaleLimit
    Added

    BeforeNot listed

    AfterUser tests from Hotjar pool of 200,000+ participants feature

  • —Feature
    Added

    BeforeNot listed

    After3,000+ more integrations via Zapier

  • —Feature
    Added
    Not listedPage targeting feature
  • ScaleFeature
    Added

    BeforeNot listed

    AfterUpload your own logo feature

  • —Limit
    Added

    BeforeNot listed

    AfterQuestions per user testing task limit

  • Ask ScaleFeature
    Added

    BeforeNot listed

    AfterResponses API for automatically exporting survey responses

  • —Feature
    Added

    BeforeNot listed

    Aftertarget surveys by custom user actions

  • —Feature
    Added

    BeforeNot listed

    AfterReduce visibility feature

  • —Feature
    Added
    Not listedUser Tests feature

Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Hotjar's pricing page (hotjar.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where User Tests feature now appears.

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The two full-page captures with this change marked up are free with an account.

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Hotjar, pricing history

Full history
  1. Apr 1, 2026PackagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
  2. Jan 10, 2026PackagingHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
  3. Q3 2025Price increaseHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
  4. Q4 2024Limit loweredHotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans This change
  5. Dec 2023ImprovementHotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans

Across Data & Analytics in the same window

All Data & Analytics changes
  1. FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
  2. FullstoryJan 10Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
  3. FullstoryJan 10Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
  4. FullstoryJan 10Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities

Questions about this change

Did Hotjar raise prices in January 2025?

No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, limit lowered.

What changed on Hotjar's pricing page between Oct 1, 2024 and Jan 1, 2025?

Scale feature added: Track and filter by errors feature; feature added: target surveys by custom user attribute; Scale limit added: User tests from Hotjar pool of 200,000+ participants feature; feature added: 3,000+ more integrations via Zapier; feature added: Page targeting feature; Scale feature added: Upload your own logo feature; limit added: Questions per user testing task limit; Ask Scale feature added: Responses API for automatically exporting survey responses; feature added: target surveys by custom user actions; feature added: Reduce visibility feature; feature added: User Tests feature. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.

How often does Hotjar change its pricing?

Pulse recorded 0 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans" in Dec 2023; Hotjar has been tracked since 2023-11-14.