Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Hotjar's pricing page, Pulse recorded 11 changes: Track and filter by errors feature added to Observe comparison table (Scale tier); Identify API: target surveys by custom user attribute added to Ask product; User tests from Hotjar pool of 200,000+ participants feature added across Plus/Business/Scale plans; 3,000+ more integrations via Zapier added to Observe product; Page targeting feature added to Observe comparison table with URL and events capability; Upload your own logo feature added to Ask product (Business and Scale tiers); Questions per user testing task limit added - Basic: 2 questions, Plus/Business/Scale: Unlimited; Responses API for automatically exporting survey responses added to Ask Scale plan; Events API: target surveys by custom user actions added to Ask product; Reduce visibility feature added to Ask product - control what percentage of users see feedback widgets; User Tests feature added to Engage product - allows unmoderated user testing with quotas across all paid plans. Pulse files it as a packaging change (feature added, threshold added) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Experience Analytics Growth at $39 and Voice of Customer Growth at $79.
Hotjar's previous recorded change was "Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans" (Dec 2023). Hotjar has been tracked since 2023-11-14.
In the same window Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · FeatureAdded
BeforeNot listed
AfterTrack and filter by errors feature
- — · FeatureAdded
BeforeNot listed
Aftertarget surveys by custom user attribute
- Scale · LimitAdded
BeforeNot listed
Afteracross Plus/Business/Scale plans
- — · FeatureFeature added
3,000+ more integrations via Zapier added to Observe product
- — · FeatureAdded
BeforeNo Page targeting feature
AfterPage targeting feature
- Scale · FeatureAdded
BeforeNo Upload your own logo feature
AfterUpload your own logo feature
- — · LimitAddedNo - Basic- Basic
- Ask Scale · FeatureAdded
BeforeNot listed
AfterResponses API for automatically exporting survey responses
- — · FeatureAdded
BeforeNot listed
Aftertarget surveys by custom user actions
- — · FeatureAdded
BeforeNo Reduce visibility feature
AfterReduce visibility feature
- — · FeatureAddedNo User Tests featureUser Tests feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Feature | Not listed | Track and filter by errors feature | Added |
| — | Feature | Not listed | target surveys by custom user attribute | Added |
| Scale | Limit | Not listed | across Plus/Business/Scale plans | Added |
| — | Feature | 3,000+ more integrations via Zapier added to Observe product | Feature added | |
| — | Feature | No Page targeting feature | Page targeting feature | Added |
| Scale | Feature | No Upload your own logo feature | Upload your own logo feature | Added |
| — | Limit | No - Basic | - Basic | Added |
| Ask Scale | Feature | Not listed | Responses API for automatically exporting survey responses | Added |
| — | Feature | Not listed | target surveys by custom user actions | Added |
| — | Feature | No Reduce visibility feature | Reduce visibility feature | Added |
| — | Feature | No User Tests feature | User Tests feature | Added |
Values as written on Hotjar's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hotjar's pricing page (hotjar.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Track and filter by errors feature now appears.
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The two full-page captures with this change marked up are free with an account.
Hotjar, pricing history
Full history- Apr 1, 2026packagingHotjar Restructures Session Replay Limits, Adds MCP Tool Caps
- Jan 10, 2026improvedHotjar Increases Free Plan Monthly Sessions by 10x, Enhancing Accessibility for Users
- Q3 2025packagingHotjar Implements Major Pricing Restructure and Increases Growth Plan Cost by 25%
- Q4 2024improvedHotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans · this change
- Dec 2023improvedHotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans
Across Data & Analytics in the same window
All Data & Analytics changes- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- FullstoryJan 10Fullstory Expands Free Tier: 30,000 Monthly Sessions, 12 Months Analytics Retention, and Core Features for Up to 10 Users
- FullstoryJan 10Fullstory Restructures Pricing to Offer Three Distinct Solutions: Analytics, Workforce, and Anywhere for Enhanced Customer and Employee Experiences
- FullstoryJan 10Fullstory Rebrands Autocapture to Fullcapture, Enhancing Server-Side Processing and Behavioral Data Capabilities
Questions about this change
Did Hotjar raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, threshold added.
What changed on Hotjar's pricing page between Oct 1, 2024 and Jan 1, 2025?
Scale feature: Not listed → Track and filter by errors feature, added; feature: Not listed → target surveys by custom user attribute, added; Scale limit: Not listed → across Plus/Business/Scale plans, added; 3,000+ more integrations via Zapier added to Observe product; feature: No Page targeting feature → Page targeting feature, added; Scale feature: No Upload your own logo feature → Upload your own logo feature, added; limit: No - Basic → - Basic, added; Ask Scale feature: Not listed → Responses API for automatically exporting survey responses, added; feature: Not listed → target surveys by custom user actions, added; feature: No Reduce visibility feature → Reduce visibility feature, added; feature: No User Tests feature → User Tests feature, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Hotjar change its pricing?
Pulse recorded 0 other pricing-page changes for Hotjar in the 90 days before this one; the previous change was "Hotjar Introduces Unlimited Dashboard Creation and Templates Across All Plans" in Dec 2023; Hotjar has been tracked since 2023-11-14.