Back/Mailchimp

Mailchimp

Product

Mailchimp is a SaaS company that provides email marketing and automation services for businesses to create, send, and analyze marketing campaigns.

Entry price

$13

Essentials · /mo

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

11 changes

202611 changes

Jul 3, 2026

Packaging

Quarterly

Mailchimp: Self-serve plans add annual billing option

FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence.

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Jun 9, 2026

Packaging

Weekly

Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment

Standard plan free trial description changed: '6,000 emails each month' removed from hero; now shows '100 emails risk-free, save payment method to unlock 5,900 sends for rest of trial'.

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Jun 2, 2026

Packaging

Weekly

Mailchimp ends free template sending after May 31 deadline

Custom-coded Templates access for Essentials and Free plans changed from 'Create and Send until 5/31/2026' to 'Create — upgrade to send', removing the temporary send access that expired 5/31/2026.

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Apr 20, 2026

Packaging

Weekly

Mailchimp Drops Introductory Discount, Raises Prices Up to 17%

'Save 15% for 12 months' introductory discount removed; replaced with 'Save 15% on 10,000+ contacts'. Standard $17→$20/mo, Essentials $12→$13/mo, Premium $298→$350/mo for customers under 10k contacts.

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Apr 2, 2026

Packaging

Weekly

Mailchimp quietly trims Standard trial send limit to 5,900

Standard plan free trial unlock send limit reduced from 6,000 to 5,900 sends after saving a payment method.

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Apr 3, 2026

Packaging

Quarterly

Mailchimp: custom-coded template sending restricted to Standard and Premium

15% discount restructured from volume-gated ('Save 15% on 10,000+ contacts') to time-based ('Save 15% for 12 months') for all new customers on Standard, Essentials, and Premium plans. Standard plan free trial is now risk-free with no credit card required. Start with 100 emails free; save a payment method to unlock 5,900 more sends for the full 14-day trial.

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Apr 16, 2026

Improvement

Weekly

Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels

Premium Migration Services access changed from 'Available at 100k contacts' to 'Contact Sales', removing the transparent contact-count threshold and requiring sales engagement to access the service. AI features renamed from 'AI Content & Optimization' to 'Generative AI Features' and availability changed: Premium and Standard now show 'No additional cost add-on' instead of simple include/exclude markers.

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Jan 13, 2026

Packaging

Quarterly

Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan

Creative Assistant feature removed from feature comparison table Basic plan (formerly Free) contact limit decreased from 500 contacts to 250 contacts

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Jan 12, 2026

Packaging

Quarterly

Mailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page

Creative Assistant feature removed from Design section of Websites pricing page

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Apr 5, 2026

Packaging

Weekly

Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline

Mailchimp renamed its free tier from 'Basic' to 'Free' and updated the plan tagline to 'Easily create email campaigns and learn more about your customers'. Price ($0/month) and 250-contact limit are unchanged.

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Jan 13, 2026

Packaging

Quarterly

Mailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer

Standard plan trial changed from $1 for 14 days to free 14-day trial

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