Mailchimp

Premium plan comparison table gains a new 'Enterprise SSO' row marked New!, included in Premium and not in Standard, Essentials or Free.

FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence.

Quarterly roll-up · includes Jun 8 weekly, Jun 1 weekly, Apr 20 weekly

Standard plan free trial description changed: '6,000 emails each month' removed from hero; now shows '100 emails risk-free, save payment method to unlock 5,900 sends for rest of trial'.

Custom-coded Templates access for Essentials and Free plans changed from 'Create and Send until 5/31/2026' to 'Create — upgrade to send', removing the temporary send access that expired 5/31/2026.

'Save 15% for 12 months' introductory discount removed; replaced with 'Save 15% on 10,000+ contacts'. Standard $17→$20/mo, Essentials $12→$13/mo, Premium $298→$350/mo for customers under 10k contacts.

Standard plan free trial unlock send limit reduced from 6,000 to 5,900 sends after saving a payment method.

15% discount restructured from volume-gated ('Save 15% on 10,000+ contacts') to time-based ('Save 15% for 12 months') for all new customers on Standard, Essentials, and Premium plans. Standard plan free trial is now risk-free with no credit card required. Start with 100 emails free; save a payment method to unlock 5,900 more sends for the full 14-day trial.

Quarterly roll-up · includes Mar 30 weekly, Jan 26 weekly

Premium Migration Services access changed from 'Available at 100k contacts' to 'Contact Sales', removing the transparent contact-count threshold and requiring sales engagement to access the service. AI features renamed from 'AI Content & Optimization' to 'Generative AI Features' and availability changed: Premium and Standard now show 'No additional cost add-on' instead of simple include/exclude markers.

Mailchimp renamed its free tier from 'Basic' to 'Free' and updated the plan tagline to 'Easily create email campaigns and learn more about your customers'. Price ($0/month) and 250-contact limit are unchanged.

Creative Assistant feature removed from feature comparison table Basic plan (formerly Free) contact limit decreased from 500 contacts to 250 contacts

Quarterly roll-up · includes Dec 29 weekly

Creative Assistant feature removed from Design section of Websites pricing page

Standard plan trial changed from $1 for 14 days to free 14-day trial

Plus plan ($29/month + .5% transaction fee) discontinued Advanced Scheduling add-on ($8/month) discontinued

Premium Migration Services introduced for Premium users with 100,000+ contacts, offering up to $1,000 worth of migration support including audience import, segment organization, and integration setup