Mailchimp Drops Introductory Discount, Raises Prices Up to 17%
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: 'Save 15% for 12 months' introductory discount removed; replaced with 'Save 15% on 10,000+ contacts'. Standard $17→$20/mo, Essentials $12→$13/mo, Premium $298→$350/mo for customers under 10k contacts. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
It lands 18 days after Mailchimp's previous change, "Mailchimp quietly trims Standard trial send limit to 5,900" (Apr 2, 2026). Before that Pulse recorded "Mailchimp: custom-coded template sending restricted to Standard and Premium" (Apr 3, 2026) and "Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels" (Week 5, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Constant Contact, ActiveCampaign, Convertkit and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard, Essentials, Premium · Discount+18%$17$20/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard, Essentials, Premium | Discount | $17 | $20/mo | +18% |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page, where standard, essentials, premium discount reads $17 and then $20/mo.
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The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Jul 3, 2026packagingMailchimp: Self-serve plans add annual billing option
- Jun 9, 2026packagingMailchimp cuts trial emails to 100, locks 5,900 sends behind payment
- Jun 2, 2026packagingMailchimp ends free template sending after May 31 deadline
- Apr 20, 2026packagingMailchimp Drops Introductory Discount, Raises Prices Up to 17% · this change
- Apr 2, 2026packagingMailchimp quietly trims Standard trial send limit to 5,900
- Apr 3, 2026packagingMailchimp: custom-coded template sending restricted to Standard and Premium
- Week 5, 2026improvedMailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotApr 19HubSpot Operations drops feature comparison table for plan guidance
- Constant ContactApr 11Constant Contact shifts to 50% off all plans for 3 months
- ActiveCampaignApr 725% off first year limited time promotion added: Plus plan price dropped from $49/mo to $37/mo wi...
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
Questions about this change
Did Mailchimp raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Mailchimp's pricing page between Apr 13, 2026 and Apr 20, 2026?
Standard, Essentials, Premium discount: $17 → $20/mo (+18%). Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 3 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp quietly trims Standard trial send limit to 5,900" on Apr 2, 2026; Mailchimp has been tracked since 2023-11-14.