Mailchimp ends free template sending after May 31 deadline
What happened
Between the May 25, 2026 and Jun 1, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: Custom-coded Templates access for Essentials and Free plans changed from 'Create and Send until 5/31/2026' to 'Create — upgrade to send', removing the temporary send access that expired 5/31/2026. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
It lands 42 days after Mailchimp's previous change, "Mailchimp Drops Introductory Discount, Raises Prices Up to 17%" (Apr 20, 2026). Before that Pulse recorded "Mailchimp quietly trims Standard trial send limit to 5,900" (Apr 2, 2026) and "Mailchimp: custom-coded template sending restricted to Standard and Premium" (Apr 3, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, ActiveCampaign, Constant Contact and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · TrialReworded
BeforeCreate and Send until 5/31/2026
AfterCreate — upgrade to send
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Trial | Create and Send until 5/31/2026 | Create — upgrade to send | Reworded |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from May 25, 2026 and Jun 1, 2026; the change is marked near the top of the page, where "Create and Send until 5/31/2026" becomes "Create — upgrade to send".
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The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Oct 12, 2026improvedMailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- Jul 3, 2026packagingMailchimp: Self-serve plans add annual billing option
- Jun 9, 2026packagingMailchimp cuts trial emails to 100, locks 5,900 sends behind payment
- Jun 2, 2026packagingMailchimp ends free template sending after May 31 deadline · this change
- Apr 20, 2026packagingMailchimp Drops Introductory Discount, Raises Prices Up to 17%
- Apr 2, 2026packagingMailchimp quietly trims Standard trial send limit to 5,900
- Apr 3, 2026packagingMailchimp: custom-coded template sending restricted to Standard and Premium
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJun 1HubSpot Suite Starter: Pricing revealed: Starter $7/mo/seat (promo) / $20/mo/seat regular; Professional $1,300-$1,450/mo + seats…
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- Constant ContactApr 11Constant Contact shifts to 50% off all plans for 3 months
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
Questions about this change
Did Mailchimp raise prices in June 2026?
No list-price increase was recorded between May 25, 2026 and Jun 1, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Mailchimp's pricing page between May 25, 2026 and Jun 1, 2026?
Essentials trial: Create and Send until 5/31/2026 → Create — upgrade to send, reworded. Pulse compared the captures it took on May 25, 2026 and Jun 1, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 3 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp Drops Introductory Discount, Raises Prices Up to 17%" on Apr 20, 2026; Mailchimp has been tracked since 2023-11-14.