Mailchimp quietly trims Standard trial send limit to 5,900
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: Standard plan free trial unlock send limit reduced from 6,000 to 5,900 sends after saving a payment method. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
Mailchimp's previous recorded change was "Mailchimp: custom-coded template sending restricted to Standard and Premium" (Apr 3, 2026). Before that Pulse recorded "Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels" (Week 5, 2026), "Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan" (Jan 13, 2026) and "Mailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page" (Jan 12, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Convertkit, Constant Contact, Getresponse and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · Trial−2%6,0005,900 sends
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Trial | 6,000 | 5,900 sends | −2% |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked near the top of the page, where standard trial reads 6,000 and then 5,900 sends.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Jun 9, 2026packagingMailchimp cuts trial emails to 100, locks 5,900 sends behind payment
- Jun 2, 2026packagingMailchimp ends free template sending after May 31 deadline
- Apr 20, 2026packagingMailchimp Drops Introductory Discount, Raises Prices Up to 17%
- Apr 2, 2026packagingMailchimp quietly trims Standard trial send limit to 5,900 · this change
- Apr 3, 2026packagingMailchimp: custom-coded template sending restricted to Standard and Premium
- Week 5, 2026improvedMailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels
- Jan 13, 2026packagingMailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Jan 12, 2026packagingMailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page
- Week 1, 2026packagingMailchimp Rebrands Basic Tier as Free With New Marketing Tagline
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotApr 3HubSpot Operations Starter Slashes Starter Seats Up to 40% for New Customers
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- Constant ContactApr 3Constant Contact slashes promo discount to 30% off Lite plan only
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Mailchimp raise prices in March 2026?
No list-price increase was recorded between Mar 23, 2026 and Mar 30, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Mailchimp's pricing page between Mar 23, 2026 and Mar 30, 2026?
Standard trial: 6,000 → 5,900 sends (−2%). Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 4 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp: custom-coded template sending restricted to Standard and Premium" on Apr 3, 2026; Mailchimp has been tracked since 2023-11-14.