Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline
What happened
Between the Dec 22, 2025 and Dec 29, 2025 captures of Mailchimp's pricing page, Pulse recorded one change: Mailchimp renamed its free tier from 'Basic' to 'Free' and updated the plan tagline to 'Easily create email campaigns and learn more about your customers'. Price ($0/month) and 250-contact limit are unchanged. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
Mailchimp's previous recorded change was "Mailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer" (Q3 2025). Before that Pulse recorded "Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan" (Jan 13, 2026) and "Mailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page" (Jan 12, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Constant Contact, Convertkit, Getresponse and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRewordedBasicFree
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Basic | Free | Reworded |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Dec 22, 2025 and Dec 29, 2025; the change is marked near the top of the page, where "Basic" becomes "Free".
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The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Week 5, 2026improvedMailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels
- Jan 13, 2026packagingMailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Jan 12, 2026packagingMailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page
- Week 1, 2026packagingMailchimp Rebrands Basic Tier as Free With New Marketing Tagline · this change
- Q3 2025packagingMailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotApr 6HubSpot Marketing Starter launches $9/mo seat-based annual pricing
- Constant ContactApr 6Constant Contact touts $36 return per $1 spent in new pricing page pitch
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
- GetresponseFeb 23Getresponse slashes annual discount from 30% to 18% across all plans
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
Questions about this change
Did Mailchimp raise prices in December 2025?
No list-price increase was recorded between Dec 22, 2025 and Dec 29, 2025. The change Pulse detected was a packaging change: plan renamed.
What changed on Mailchimp's pricing page between Dec 22, 2025 and Dec 29, 2025?
Plan: Basic → Free, reworded. Pulse compared the captures it took on Dec 22, 2025 and Dec 29, 2025; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 1 other pricing-page change for Mailchimp in the 90 days before this one; the previous change was "Mailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer" in Q3 2025; Mailchimp has been tracked since 2023-11-14.