Mailchimp: Self-serve plans add annual billing option
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: Standard/Essentials self-serve billing now supports monthly or annual cadence (previously monthly-only via self-serve). In detail: FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
It lands 24 days after Mailchimp's previous change, "Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment" (Jun 9, 2026). Before that Pulse recorded "Mailchimp ends free template sending after May 31 deadline" (Jun 2, 2026) and "Mailchimp Drops Introductory Discount, Raises Prices Up to 17%" (Apr 20, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Convertkit, Constant Contact and ActiveCampaign also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · TrialTrial change
FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Trial | FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence. | Trial change | |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked in the lower part of the page.
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The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Oct 12, 2026improvedMailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- Jul 3, 2026packagingMailchimp: Self-serve plans add annual billing option · this change
- Jun 9, 2026packagingMailchimp cuts trial emails to 100, locks 5,900 sends behind payment
- Jun 2, 2026packagingMailchimp ends free template sending after May 31 deadline
- Apr 20, 2026packagingMailchimp Drops Introductory Discount, Raises Prices Up to 17%
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJul 3HubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- Constant ContactJun 30Constant Contact axes annual discount toggle, prices jump back up to 20%
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did Mailchimp raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Mailchimp's pricing page between Mar 30, 2026 and Jun 29, 2026?
FAQ and Free Trial Terms updated site-wide to 'monthly or annual' payment cadence. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 3 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment" on Jun 9, 2026; Mailchimp has been tracked since 2023-11-14.