Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: Standard plan free trial description changed: '6,000 emails each month' removed from hero; now shows '100 emails risk-free, save payment method to unlock 5,900 sends for rest of trial'. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
It lands 7 days after Mailchimp's previous change, "Mailchimp ends free template sending after May 31 deadline" (Jun 2, 2026). Before that Pulse recorded "Mailchimp Drops Introductory Discount, Raises Prices Up to 17%" (Apr 20, 2026), "Mailchimp quietly trims Standard trial send limit to 5,900" (Apr 2, 2026) and "Mailchimp: custom-coded template sending restricted to Standard and Premium" (Apr 3, 2026). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Constant Contact, ActiveCampaign and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · TrialAddedNo '100 emails risk-free'100 emails risk-free
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Trial | No '100 emails risk-free | '100 emails risk-free | Added |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page, where '100 emails risk-free now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Mailchimp, the last 90 days
Full history- Oct 12, 2026improvedMailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- Jul 3, 2026packagingMailchimp: Self-serve plans add annual billing option
- Jun 9, 2026packagingMailchimp cuts trial emails to 100, locks 5,900 sends behind payment · this change
- Jun 2, 2026packagingMailchimp ends free template sending after May 31 deadline
- Apr 20, 2026packagingMailchimp Drops Introductory Discount, Raises Prices Up to 17%
- Apr 2, 2026packagingMailchimp quietly trims Standard trial send limit to 5,900
- Apr 3, 2026packagingMailchimp: custom-coded template sending restricted to Standard and Premium
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJun 8HubSpot Service Starter reveals $9/1K credits pricing publicly
- Constant ContactJun 8Constant Contact reveals annual pricing tiers with 15% discount
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
Questions about this change
Did Mailchimp raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Mailchimp's pricing page between Jun 1, 2026 and Jun 8, 2026?
Standard trial: No '100 emails risk-free → '100 emails risk-free, added. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 4 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp ends free template sending after May 31 deadline" on Jun 2, 2026; Mailchimp has been tracked since 2023-11-14.