Skip to content

PricingSaaS joins Willingness to PayRead the announcement →

PricingSaaS
Sign in
HomeMailchimpAll changes
Pricing change·Dec 29 → Mar 30, 2026·Q1 2026·Marketing & Content

Mailchimp: custom-coded template sending restricted to Standard and Premium

Mailchimp removed custom-coded template sending from the Essentials plan: the Key Plan Features row moved from 'Create and Send until 12/31/2025' to 'Create - upgrade to send', leaving Standard and Premium as the only plans that can send them. The 15% discount was also restructured from volume-gated ('Save 15% on 10,000+ contacts') to time-based ('Save 15% for 12 months') across the Standard, Essentials, and Premium plan cards. Separately, the Standard free trial is now risk-free with no credit card required, starting with 100 emails free and unlocking 5,900 more sends for the full 14-day trial once a payment method is saved.

MailchimpPricingFeature changeDiscount changeTrial change

What changed

Feature change

Essentials plan lost ability to send custom-coded templates. Previously 'Create and Send until 12/31/2025'; now 'Create - upgrade to send'. Must upgrade to Standard or Premium to send custom-coded templates.

Discount change

15% discount restructured from volume-gated ('Save 15% on 10,000+ contacts') to time-based ('Save 15% for 12 months') for all new customers on Standard, Essentials, and Premium plans.

Trial change

Standard plan free trial is now risk-free with no credit card required. Start with 100 emails free; save a payment method to unlock 5,900 more sends for the full 14-day trial.

Before and after

Dec 29, 2025 vs Mar 30, 2026
Pulse.
100%
Change 1 of 3 · feature changed

Essentials plan lost ability to send custom-coded templates. Previously 'Create and Send until 12/31/2025'; now 'Create - upgrade to send'. Must upgrade to Standard or Premium to send custom-coded templates.

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.

Sign up freeLog in
Week 5, 2026 · Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan LabelsMailchimp quietly trims Standard trial send limit to 5,900 · Week 14, 2026

More from Mailchimp

Full history →
  1. Q2 2026·packaging
    Mailchimp: Self-serve plans add annual billing option
  2. Week 24, 2026·packaging
    Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment
  3. Week 23, 2026·packaging
    Mailchimp ends free template sending after May 31 deadline
  4. Week 17, 2026·packaging
    Mailchimp Drops Introductory Discount, Raises Prices Up to 17%
  5. Week 14, 2026·packaging
    Mailchimp quietly trims Standard trial send limit to 5,900