Product change·Jan 19 → Jan 27, 2026·Week 5, 2026·Marketing & Content

Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels

MailchimpProductFeature addedFeature change

What changed

Feature added

Role-based Access row newly added to plan comparison table, explicitly showing permission tier counts: 5 Roles (Premium), 4 Roles (Standard), 2 Roles (Essentials).

Feature change

AI features renamed from 'AI Content & Optimization' to 'Generative AI Features' and availability changed: Premium and Standard now show 'No additional cost add-on' instead of simple include/exclude markers.

Feature change

Premium Migration Services access changed from 'Available at 100k contacts' to 'Contact Sales', removing the transparent contact-count threshold and requiring sales engagement to access the service.

Before and after

Jan 19, 2026 vs Jan 27, 2026

Pulse.

100%

Change 1 of 3 · feature added

Role-based Access row newly added to plan comparison table, explicitly showing permission tier counts: 5 Roles (Premium), 4 Roles (Standard), 2 Roles (Essentials).

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Q4 2025 · Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan Mailchimp: custom-coded template sending restricted to Standard and Premium · Q1 2026

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