Mailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page
What happened
Between the Oct 4, 2025 and Jan 1, 2026 captures of Mailchimp's pricing page, Pulse recorded one change: Creative Assistant feature removed from Design section of Websites pricing page. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $297.5.
Mailchimp's previous recorded change was "Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees" (Dec 2023). Mailchimp has been tracked since 2023-11-14.
In the same window Klaviyo, HubSpot, Convertkit, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Websites · FeatureRemoved
BeforeCreative Assistant feature
AfterNo Creative Assistant feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Websites | Feature | Creative Assistant feature | No Creative Assistant feature | Removed |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Oct 4, 2025 and Jan 1, 2026; the change is marked near the top of the page, where the Creative Assistant feature no longer appears.
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The two full-page captures with this change marked up are free with an account.
Mailchimp, pricing history
Full history- Oct 12, 2026improvedMailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- Jan 12, 2026packagingMailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page · this change
- Dec 2023packagingMailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
Across Marketing & Content in the same window
All Marketing & Content changes- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailchimp raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 1, 2026. The change Pulse detected was a product change: feature removed.
What changed on Mailchimp's pricing page between Oct 4, 2025 and Jan 1, 2026?
Websites feature: Creative Assistant feature → No Creative Assistant feature, removed. Pulse compared the captures it took on Oct 4, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 0 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees" in Dec 2023; Mailchimp has been tracked since 2023-11-14.