Mailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer
What happened
Between the Jul 4, 2025 and Oct 3, 2025 captures of Mailchimp's pricing page, Pulse recorded one change: Standard plan trial changed from $1 for 14 days to free 14-day trial. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
Mailchimp's previous recorded change was "Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees" (Dec 2023). Before that Pulse recorded "Mailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support" (Dec 2023). Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Klaviyo, Convertkit, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · TrialChanged$1 for 14 daysfree 14-day trial
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Trial | $1 for 14 days | free 14-day trial | Changed |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Jul 4, 2025 and Oct 3, 2025; the change is marked near the top of the page, where "$1 for 14 days" becomes "free 14-day trial".
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The two full-page captures with this change marked up are free with an account.
Mailchimp, pricing history
Full history- Jan 13, 2026packagingMailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Jan 12, 2026packagingMailchimp Commerce Removes Creative Assistant Feature from Websites Pricing Page
- Week 1, 2026packagingMailchimp Rebrands Basic Tier as Free With New Marketing Tagline
- Q3 2025packagingMailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer · this change
- Dec 2023packagingMailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- Dec 2023improvedMailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailchimp raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 3, 2025. The change Pulse detected was a packaging change: trial change.
What changed on Mailchimp's pricing page between Jul 4, 2025 and Oct 3, 2025?
Standard trial: $1 for 14 days → free 14-day trial, changed. Pulse compared the captures it took on Jul 4, 2025 and Oct 3, 2025; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 0 other pricing-page changes for Mailchimp in the 90 days before this one; the previous change was "Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees" in Dec 2023; Mailchimp has been tracked since 2023-11-14.