Mailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support
What happened
Between the Nov 14, 2023 and Jan 1, 2024 captures of Mailchimp's pricing page, Pulse recorded one change: Premium Migration Services introduced for Premium users with 100,000+ contacts, offering up to $1,000 worth of migration support including audience import, segment organization, and integration setup. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Essentials at $13, Standard at $20 and Premium at $350.
This is the first pricing-page change Pulse has recorded for Mailchimp. Mailchimp has been tracked since 2023-11-14.
In the same window HubSpot, Klaviyo, Convertkit, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · FeatureAdded
BeforeNo Premium Migration Services
AfterPremium Migration Services
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Feature | No Premium Migration Services | Premium Migration Services | Added |
Values as written on Mailchimp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailchimp's pricing page (mailchimp.com) from Nov 14, 2023 and Jan 1, 2024; the change is marked on the page, where Premium Migration Services now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Mailchimp, pricing history
Full history- Week 1, 2026packagingMailchimp Rebrands Basic Tier as Free With New Marketing Tagline
- Q3 2025packagingMailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial Offer
- Dec 2023packagingMailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- Dec 2023improvedMailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support · this change
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 21HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailchimp raise prices in January 2024?
No list-price increase was recorded between Nov 14, 2023 and Jan 1, 2024. The change Pulse detected was a product change: feature added.
What changed on Mailchimp's pricing page between Nov 14, 2023 and Jan 1, 2024?
Premium feature: No Premium Migration Services → Premium Migration Services, added. Pulse compared the captures it took on Nov 14, 2023 and Jan 1, 2024; the before/after table above lists each item as written on the page.
How often does Mailchimp change its pricing?
Pulse recorded 1 other pricing-page change for Mailchimp in the 90 days before this one; Mailchimp has been tracked since 2023-11-14.