Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Intercom's pricing page, Pulse recorded 2 changes: Introduced new Pro add-on for AI conversation analysis at $99/workspace/mo with CX Score, Topics, Recommendations, Monitors, and Custom Scorecards. Includes 1,000 conversations/mo; Fin AI Agent pricing metric renamed from 'per resolution' to 'per outcome' across all plans. Price unchanged at $0.99. Pulse files it as a packaging change (new add-on, metric change) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
Intercom's previous recorded change was "Intercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience" (Q2 2025). Before that Pulse recorded "Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute" (Q4 2024), "Intercom Essential Plan Price Decreased by 25.6% to $29/Seat/Month, Enhancing Accessibility for Users" (Q3 2024) and "Intercom Introduces Freemium Fin AI Copilot, Replacing Expert Plan's AI Compose with Generic Version" (Jul 2024). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Salesforce and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Add-onAddedNo Pro add-onPro add-on
- All plans · Pricing modelRewordedper resolutionper outcome
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Add-on | No Pro add-on | Pro add-on | Added |
| All plans | Pricing model | per resolution | per outcome | Reworded |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page, where Pro add-on now appears.
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Intercom, pricing history
Full history- Apr 27, 2026packagingIntercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
- Apr 21, 2026packagingIntercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
- Apr 3, 2026packagingIntercom Launches $99/mo Pro Add-On for AI Conversation Analytics
- Mar 17, 2026packagingIntercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric · this change
- Q2 2025packagingIntercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience
- Q4 2024increaseIntercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
- Q3 2024decreaseIntercom Essential Plan Price Decreased by 25.6% to $29/Seat/Month, Enhancing Accessibility for Users
- Jul 2024improvedIntercom Introduces Freemium Fin AI Copilot, Replacing Expert Plan's AI Compose with Generic Version
- Q1 2024packagingIntercom Cuts Proactive Support Plus Price by 80% to $99/mo, Reducing Included Messages from 3,000 to 500
- Dec 2023improvedIntercom Restructures Pricing Model to Simplify Plans with New Per-Seat Pricing and Reveals Essential Plan at $39/Seat/Month
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a packaging change: new add-on, metric change.
What changed on Intercom's pricing page between Mar 9, 2026 and Mar 16, 2026?
Pro add-on: No Pro add-on → Pro add-on, added; All plans pricing model: per resolution → per outcome, reworded. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 0 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience" in Q2 2025; Intercom has been tracked since 2023-11-14.