Intercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Intercom's pricing page, Pulse recorded 2 changes: Fin Million Dollar Guarantee added to Fin for Zendesk/Salesforce offering; Copilot free usage expanded from 10 conversations to 20 conversations (10 Copilot + 10 AI Auto-translation) per agent per month. Pulse files it as a packaging change (feature added, add-on change) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
Intercom's previous recorded change was "Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute" (Q4 2024). Before that Pulse recorded "Intercom Essential Plan Price Decreased by 25.6% to $29/Seat/Month, Enhancing Accessibility for Users" (Q3 2024), "Intercom Introduces Freemium Fin AI Copilot, Replacing Expert Plan's AI Compose with Generic Version" (Jul 2024) and "Intercom Cuts Proactive Support Plus Price by 80% to $99/mo, Reducing Included Messages from 3,000 to 500" (Q1 2024). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Salesforce and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Fin Million Dollar Guarantee
AfterFin Million Dollar Guarantee
- Copilot · Add-on+100%10 conversations20 conversations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Fin Million Dollar Guarantee | Fin Million Dollar Guarantee | Added |
| Copilot | Add-on | 10 conversations | 20 conversations | +100% |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where Fin Million Dollar Guarantee now appears.
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Intercom, pricing history
Full history- Apr 21, 2026packagingIntercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
- Apr 3, 2026packagingIntercom Launches $99/mo Pro Add-On for AI Conversation Analytics
- Mar 17, 2026packagingIntercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
- Q2 2025packagingIntercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience · this change
- Q4 2024increaseIntercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
- Q3 2024decreaseIntercom Essential Plan Price Decreased by 25.6% to $29/Seat/Month, Enhancing Accessibility for Users
- Jul 2024improvedIntercom Introduces Freemium Fin AI Copilot, Replacing Expert Plan's AI Compose with Generic Version
- Q1 2024packagingIntercom Cuts Proactive Support Plus Price by 80% to $99/mo, Reducing Included Messages from 3,000 to 500
- Dec 2023improvedIntercom Restructures Pricing Model to Simplify Plans with New Per-Seat Pricing and Reveals Essential Plan at $39/Seat/Month
Across CRM in the same window
All CRM changes- HubSpotJan 21HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
Questions about this change
Did Intercom raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: feature added, add-on change.
What changed on Intercom's pricing page between Apr 1, 2025 and Jul 4, 2025?
Feature: No Fin Million Dollar Guarantee → Fin Million Dollar Guarantee, added; Copilot add-on: 10 conversations → 20 conversations (+100%). Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 0 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute" in Q4 2024; Intercom has been tracked since 2023-11-14.