Intercom Cuts Proactive Support Plus Price by 80% to $99/mo, Reducing Included Messages from 3,000 to 500
What happened
Between the Jan 1, 2024 and Jun 1, 2024 captures of Intercom's pricing page, Pulse recorded 2 changes: Proactive Support Plus add-on price decreased from $499/mo to $99/mo (80% reduction), with included messages reduced from 3,000/mo to 500/mo; AI Chatbot product renamed to AI Agent across the platform. Pulse files it as a packaging change (add-on change, feature change) with a neutral direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
Intercom's previous recorded change was "Intercom Restructures Pricing Model to Simplify Plans with New Per-Seat Pricing and Reveals Essential Plan at $39/Seat/Month" (Dec 2023). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Salesforce and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Proactive Support Plus · Add-on−80%$499/mo$99/mo
- — · FeatureRenamedAI Chatbot productAI Agent
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Proactive Support Plus | Add-on | $499/mo | $99/mo | −80% |
| — | Feature | AI Chatbot product | AI Agent | Renamed |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Jan 1, 2024 and Jun 1, 2024; the change is marked on the page, where proactive support plus add-on reads $499/mo and then $99/mo.
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- Q4 2024increaseIntercom Increases Phone Service Minimum Pricing by 243%, Now Starting at $0.012 per Minute
- Q3 2024decreaseIntercom Essential Plan Price Decreased by 25.6% to $29/Seat/Month, Enhancing Accessibility for Users
- Jul 2024improvedIntercom Introduces Freemium Fin AI Copilot, Replacing Expert Plan's AI Compose with Generic Version
- Q1 2024packagingIntercom Cuts Proactive Support Plus Price by 80% to $99/mo, Reducing Included Messages from 3,000 to 500 · this change
- Dec 2023improvedIntercom Restructures Pricing Model to Simplify Plans with New Per-Seat Pricing and Reveals Essential Plan at $39/Seat/Month
Across CRM in the same window
All CRM changes- HubSpotJan 21HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
Questions about this change
Did Intercom raise prices in June 2024?
No list-price increase was recorded between Jan 1, 2024 and Jun 1, 2024. The change Pulse detected was a packaging change: add-on change, feature change.
What changed on Intercom's pricing page between Jan 1, 2024 and Jun 1, 2024?
Proactive Support Plus add-on: $499/mo → $99/mo (−80%); feature: AI Chatbot product → AI Agent, renamed. Pulse compared the captures it took on Jan 1, 2024 and Jun 1, 2024; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 1 other pricing-page change for Intercom in the 90 days before this one; the previous change was "Intercom Restructures Pricing Model to Simplify Plans with New Per-Seat Pricing and Reveals Essential Plan at $39/Seat/Month" in Dec 2023; Intercom has been tracked since 2023-11-14.