Intercom Launches $99/mo Pro Add-On for AI Conversation Analytics
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Intercom's pricing page, Pulse recorded one change: New 'Pro' add-on launched at $99/mo with 1,000 conversations/mo analysis. Includes CX Score, Topics, Recommendations, Monitors, and Custom Scorecards for AI-powered visibility across conversations. Pulse files it as a packaging change (new add-on). Pulse's latest capture (Nov 15, 2026) lists Essential at $29, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
This quarterly roll-up includes the change Pulse first recorded in a shorter period: "Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric" (week of Mar 9, 2026, saved Mar 16, 2026). It is the same change, not a new one. Before that, Intercom's previous recorded change was "Intercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience" (Q2 2025). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Salesforce and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedProAdd-onNot listedPro add-on ($99/mo)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Add-on | Not listed | Pro add-on ($99/mo) | Added |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where Pro add-on ($99/mo) now appears.
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- May 11, 2026ImprovementIntercom expands Fin AI Agent to support ecommerce use cases
- Apr 26, 2026PackagingIntercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
- Apr 21, 2026ImprovementIntercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
- Apr 2, 2026PackagingIntercom Launches $99/mo Pro Add-On for AI Conversation Analytics This change
- Mar 16, 2026PackagingIntercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: new add-on.
What changed on Intercom's pricing page between Dec 29, 2025 and Mar 30, 2026?
Pro add-on added: Pro add-on ($99/mo). Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
This quarterly roll-up includes the change Pulse first recorded in the week of Mar 9, 2026 (saved Mar 16, 2026), not a new one; Pulse recorded 0 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom Expands Copilot Free Usage to 20 Conversations per Agent per Month, Enhancing Customer Support Experience" in Q2 2025; Intercom has been tracked since 2023-11-14.
