Intercom Launches $99/mo Pro Add-On for AI Conversation Analytics
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Intercom's pricing page, Pulse recorded one change: New 'Pro' add-on launched at $99/mo with 1,000 conversations/mo analysis. Includes CX Score, Topics, Recommendations, Monitors, and Custom Scorecards for AI-powered visibility across conversations. Pulse files it as a packaging change (new add-on) with an upward direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 17 days after Intercom's previous change, "Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric" (Mar 17, 2026). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Salesforce and Drift also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Add-onAddedNo 'Pro' add-on'Pro' add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Add-on | No 'Pro' add-on | 'Pro' add-on | Added |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where 'Pro' add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- May 11, 2026improvedIntercom expands Fin AI Agent to support ecommerce use cases
- Apr 27, 2026packagingIntercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
- Apr 21, 2026packagingIntercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
- Apr 3, 2026packagingIntercom Launches $99/mo Pro Add-On for AI Conversation Analytics · this change
- Mar 17, 2026packagingIntercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: new add-on.
What changed on Intercom's pricing page between Dec 29, 2025 and Mar 30, 2026?
Pro add-on: No 'Pro' add-on → 'Pro' add-on, added. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 1 other pricing-page change for Intercom in the 90 days before this one; the previous change was "Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric" on Mar 17, 2026; Intercom has been tracked since 2023-11-14.