Intercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales
What happened
Between the Apr 20, 2026 and Apr 27, 2026 captures of Intercom's pricing page, Pulse recorded one change: Essential plan key feature updated from 'Fin AI Agent · $0.99 per outcome' to 'Fin Customer Agent for service and sales', removing the per-outcome price callout and expanding the scope to include sales. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 21, 2026) lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 5 days after Intercom's previous change, "Intercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement" (Apr 21, 2026). Before that Pulse recorded "Intercom Launches $99/mo Pro Add-On for AI Conversation Analytics" (Apr 3, 2026) and "Intercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric" (Mar 17, 2026). Intercom has been tracked since 2023-11-14.
In the same window HubSpot, Zendesk and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential · PositioningReworded
BeforeFin AI Agent · $0.99 per outcome
AfterFin Customer Agent for service and sales
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential | Positioning | Fin AI Agent · $0.99 per outcome | Fin Customer Agent for service and sales | Reworded |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Apr 20, 2026 and Apr 27, 2026; the change is marked near the top of the page, where "Fin AI Agent · $0.99 per outcome" becomes "Fin Customer Agent for service and sales".
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- Aug 31, 2026packagingIntercom: Essential plan's 35% new-customer promo ended
- Jun 8, 2026packagingIntercom deepens Early Stage discount to 93% off, adds free Fin year
- May 11, 2026improvedIntercom expands Fin AI Agent to support ecommerce use cases
- Apr 27, 2026packagingIntercom Rebrands Fin AI Agent as Fin Customer Agent, Adds Sales · this change
- Apr 21, 2026packagingIntercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement
- Apr 3, 2026packagingIntercom Launches $99/mo Pro Add-On for AI Conversation Analytics
- Mar 17, 2026packagingIntercom Launches $99/mo AI Analytics Add-On, Rebrands Fin Pricing Metric
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in April 2026?
No list-price increase was recorded between Apr 20, 2026 and Apr 27, 2026. The change Pulse detected was a product change: positioning.
What changed on Intercom's pricing page between Apr 20, 2026 and Apr 27, 2026?
Essential positioning: Fin AI Agent · $0.99 per outcome → Fin Customer Agent for service and sales, reworded. Pulse compared the captures it took on Apr 20, 2026 and Apr 27, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 3 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom drops Zendesk mentions, scraps Fin AI minimum commitment requirement" on Apr 21, 2026; Intercom has been tracked since 2023-11-14.