Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Drift's pricing page, Pulse recorded 4 changes: Premium plan discontinued (was $2,500/month billed annually for small businesses); Complete pricing model replacement: Drift's three-tier structure (Premium $2,500/mo, Advanced, Enterprise) replaced with Salesloft's package-based model (Advanced, Premier) with custom pricing following acquisition; Enterprise plan discontinued (Drift's custom tier for scaling personalization across full customer lifecycle); Advanced plan discontinued (Drift's custom pricing tier for personalized messages and qualified pipeline). Pulse files it as a packaging change (plan removed, package change) with a downward direction.
This is the first pricing-page change Pulse has recorded for Drift. Drift has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and Freshworks also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · PlanPlan removed
Premium plan discontinued (was $2,500/month billed annually for small businesses)
- Advanced · PackagingPackage change
Complete pricing model replacement: Drift's three-tier structure (Premium $2,500/mo, Advanced, Enterprise) replaced with Salesloft's package-based model (Advanced, Premier) with custom pricing following acquisition
- Enterprise · PlanPlan removed
Enterprise plan discontinued (Drift's custom tier for scaling personalization across full customer lifecycle)
- Advanced · PlanPlan removed
Advanced plan discontinued (Drift's custom pricing tier for personalized messages and qualified pipeline)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Plan | Premium plan discontinued (was $2,500/month billed annually for small businesses) | Plan removed | |
| Advanced | Packaging | Complete pricing model replacement: Drift's three-tier structure (Premium $2,500/mo, Advanced, Enterprise) replaced with Salesloft's package-based model (Advanced, Premier) with custom pricing following acquisition | Package change | |
| Enterprise | Plan | Enterprise plan discontinued (Drift's custom tier for scaling personalization across full customer lifecycle) | Plan removed | |
| Advanced | Plan | Advanced plan discontinued (Drift's custom pricing tier for personalized messages and qualified pipeline) | Plan removed | |
Values as written on Drift's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Drift's pricing page (drift.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page.
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Drift, pricing history
Full history- Jul 2, 2026packagingSalesloft (drift): Account agents + Forecast add-ons section removed
- Q3 2025improvedDrift Introduces Forecast Add-On for Predictable Revenue Generation, Enhancing Sales Performance
- Q2 2025packagingDrift Introduces Game-Changing Account Agents Add-On for Automated Research and Lead Generation
- Q3 2024packagingDrift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceJan 12Salesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- FreshworksJan 10Freshworks Implements Major Pricing Changes: Freemium Plan Limited to 6 Months and Significant Increase in Email AI Agent Session Pricing
Questions about this change
Did Drift raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: plan removed, package change.
What changed on Drift's pricing page between Jul 1, 2024 and Oct 1, 2024?
Premium plan discontinued (was $2,500/month billed annually for small businesses); Complete pricing model replacement: Drift's three-tier structure (Premium $2,500/mo, Advanced, Enterprise) replaced with Salesloft's package-based model (Advanced, Premier) with custom pricing following acquisition; Enterprise plan discontinued (Drift's custom tier for scaling personalization across full customer lifecycle); Advanced plan discontinued (Drift's custom pricing tier for personalized messages and qualified pipeline). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Drift change its pricing?
Pulse recorded 0 other pricing-page changes for Drift in the 90 days before this one; Drift has been tracked since 2023-11-14.