Clay reshuffles email tiers: Free drops sequencer bullet, Growth adds domains
What happened
Between the Sep 1, 2026 and Sep 2, 2026 captures of Clay's pricing page, Pulse recorded one change: Email-sending capability was reshuffled across the plan cards: Free lost its "Send emails with Clay sequencer" bullet, Launch's email bullet was reworded from "Launch email campaigns via integrations" to "Send emails via Clay or integrations", and Growth gained a new "Buy domains and emails for the Clay Sequencer" bullet. Note: the feature-comparison table further down the page still lists Clay sequencer email sending as Included for Free, so the Free card change reads as de-emphasis/repositioning rather than a confirmed entitlement removal. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 23 days after Clay's previous change, "Clay: Growth plan ad audiences now unlimited (was 1)" (Aug 10, 2026). Before that Pulse recorded "Clay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited" (Jun 29, 2026), "Clay: Enterprise ad audiences now unlimited (was 2 + add-on)" (Jul 2, 2026) and "Clay drops 14-day Pro trial CTA, shifts to free-tier pitch" (Jun 15, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot and Instantly also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch, Growth · FeatureReworded
BeforeLaunch email campaigns via integrations
AfterSend emails via Clay or integrations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch, Growth | Feature | Launch email campaigns via integrations | Send emails via Clay or integrations | Reworded |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Sep 1, 2026 and Sep 2, 2026; the change is marked near the top of the page, where "Launch email campaigns via integrations" becomes "Send emails via Clay or integrations".
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The two full-page captures with this change marked up are free with an account.
Clay, the last 90 days
Full history- Oct 19, 2026improvedClay: Enterprise adds User Groups, SCIM Provisioning, IP Allowlists, Workflow and Workbook Limits and Connection…
- Oct 16, 2026improvedClay expands Enterprise plan with SCIM, IP allowlists and user groups
- Sep 7, 2026improvedClay: email sequencer access shifts from Free to Launch/Growth tiers
- Sep 2, 2026improvedClay reshuffles email tiers: Free drops sequencer bullet, Growth adds domains · this change
- Aug 10, 2026improvedClay: Growth plan ad audiences now unlimited (was 1)
- Jun 29, 2026improvedClay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited
- Jul 2, 2026improvedClay: Enterprise ad audiences now unlimited (was 2 + add-on)
- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
Across CRM in the same window
All CRM changes- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- InstantlyJul 27Instantly boosts Hypergrowth email sending cap to 125K/month
- HubSpotAug 17HubSpot Operations Starter Data Hub: additional Core Seat pricing disclosed
- HubSpotAug 17HubSpot Marketing Starter Marketing Hub: seat pricing revealed, features rebalanced across tiers
- HubSpotAug 17HubSpot Suite Starter: Starter tier repackaged from Hub bundle to feature list
Questions about this change
Did Clay raise prices in September 2026?
No list-price increase was recorded between Sep 1, 2026 and Sep 2, 2026. The change Pulse detected was a product change: feature change.
What changed on Clay's pricing page between Sep 1, 2026 and Sep 2, 2026?
Launch, Growth feature: Launch email campaigns via integrations → Send emails via Clay or integrations, reworded. Pulse compared the captures it took on Sep 1, 2026 and Sep 2, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 5 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay: Growth plan ad audiences now unlimited (was 1)" on Aug 10, 2026; Clay has been tracked since 2024-10-01.