HubSpot Suite Starter: Starter tier repackaged from Hub bundle to feature list
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of HubSpot's pricing page, Pulse recorded one change: Starter plan's included offering changed from bundled Marketing/Sales/Service/Content/Data Hub Starter products (incl. 1,000 marketing contacts) to a specific feature checklist (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) plus HubSpot branding removal. In detail: Starter plan's included offering changed from bundled Marketing/Sales/Service/Content/Data Hub Starter products to a specific feature checklist (email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing) plus HubSpot branding removal. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Starter at $7, Professional at $1,300 and Enterprise at $4,700.
It lands 7 days after HubSpot's previous change, "Hubspot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)" (Aug 10, 2026). Before that Pulse recorded "Hubspot Suite Starter: promo price cut from $9 to $7/mo/seat" (Jul 3, 2026), "Hubspot Suite Starter renames Commerce Hub to Revenue Hub, adds AI invoicing" (Jun 22, 2026) and "Hubspot Suite Starter: Pricing revealed: Starter $7/mo/seat (promo) / $20/mo/seat regular; Professional $1,300-$1,450/mo + seats…" (Jun 1, 2026). HubSpot has been tracked since 2025-01-01.
In the same window Zoho, Microsoft, Pipedrive and Freshworks also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureChanged
Beforebundled Marketing/Sales/Service/Content/Data Hub Starter products
Aftera specific feature checklist
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | bundled Marketing/Sales/Service/Content/Data Hub Starter products | a specific feature checklist | Changed |
Values as written on HubSpot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of HubSpot's pricing page (hubspot.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked around the middle of the page, where "bundled Marketing/Sales/Service/Content/Data Hub Starter products" becomes "a specific feature checklist".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
HubSpot, the last 90 days
Full history- Sep 14, 2026packagingHubspot Suite Starter Starter swaps itemized features for named Hubs, exposes 1,000-contact...
- Aug 17, 2026improvedHubSpot Suite Starter: Starter tier repackaged from Hub bundle to feature list · this change
- Aug 10, 2026packagingHubspot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)
- Jul 3, 2026decreaseHubspot Suite Starter: promo price cut from $9 to $7/mo/seat
- Jun 22, 2026improvedHubspot Suite Starter renames Commerce Hub to Revenue Hub, adds AI invoicing
- Jun 1, 2026packagingHubspot Suite Starter: Pricing revealed: Starter $7/mo/seat (promo) / $20/mo/seat regular; Professional $1,300-$1,450/mo + seats…
- May 19, 2026packagingHubspot Suite Starter boosts discount from 40% to 55% off Starter
Across CRM in the same window
All CRM changes- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- MicrosoftAug 10Microsoft Copilot 365 Copilot: 1-month free trial added to Business plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- FreshworksJul 20Freshworks: free starter program ($0 for 1-2 agents/6mo) removed
Questions about this change
Did HubSpot raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a product change: feature change.
What changed on HubSpot's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter feature: bundled Marketing/Sales/Service/Content/Data Hub Starter products → a specific feature checklist, changed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does HubSpot change its pricing?
Pulse recorded 5 other pricing-page changes for HubSpot in the 90 days before this one; the previous change was "Hubspot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)" on Aug 10, 2026; HubSpot has been tracked since 2025-01-01.