Clay drops 14-day Pro trial CTA, shifts to free-tier pitch
What happened
Between the Jun 8, 2026 and Jun 15, 2026 captures of Clay's pricing page, Pulse recorded one change: Footer CTA changed from 'Start your 14-day Pro trial today' to 'Start for free today', removing the Pro trial framing in the conversion CTA. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 7 days after Clay's previous change, "Clay gives Enterprise unlimited ad audiences, drops add-on upsell" (Jun 8, 2026). Before that Pulse recorded "Clay launches Functions feature across Launch, Growth, and Enterprise plans" (Apr 20, 2026) and "Clay splits credits into actions and data, boosts free tier 5x" (Apr 11, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, Apollo.io and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeStart your 14-day Pro trial today
AfterStart for free today
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Start your 14-day Pro trial today | Start for free today | Reworded |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Jun 8, 2026 and Jun 15, 2026; the change is marked in the lower part of the page, where "Start your 14-day Pro trial today" becomes "Start for free today".
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The two full-page captures with this change marked up are free with an account.
Clay, the last 90 days
Full history- Aug 10, 2026improvedClay: Growth plan ad audiences now unlimited (was 1)
- Jun 29, 2026improvedClay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited
- Jul 2, 2026improvedClay: Enterprise ad audiences now unlimited (was 2 + add-on)
- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch · this change
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in June 2026?
No list-price increase was recorded between Jun 8, 2026 and Jun 15, 2026. The change Pulse detected was a product change: positioning.
What changed on Clay's pricing page between Jun 8, 2026 and Jun 15, 2026?
Positioning: Start your 14-day Pro trial today → Start for free today, reworded. Pulse compared the captures it took on Jun 8, 2026 and Jun 15, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 3 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay gives Enterprise unlimited ad audiences, drops add-on upsell" on Jun 8, 2026; Clay has been tracked since 2024-10-01.