Back/Apollo.io

Apollo.io

Sales & Customer Relationship Management (CRM)www.apollo.io

San Francisco, CA-based sales engagement company founded 2015. Private. Operates in sales & CRM markets. Serves B2B sales teams with prospecting, lead generation, email outreach, and pipeline management tools.

Entry price

$49

Basic · /mo, billed annually

Plans tracked

2 add-ons

Pricing changes

Latest Q1 '25

Pricing model

Subscription

Free tier available

Pricing Change History

4 changes

20264 changes

May 15, 2026

Improvement

Quarterly

Apollo.io unifies credits and boosts AI email limits 50x

Three new rows added to comparison table: Daily Email Sending Limit (Free: 250, paid plans: Unlimited), Email Integration (Free: Gmail & Microsoft, paid: All Providers), Track Website Visitors (10-500 daily by plan). AI Email Composer monthly limits significantly increased: Basic plan from 5,000 to 250,000/month (50x), Professional from 300,000 to 800,000/month (2.7x). Organization unchanged at 1,000,000/month.

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May 15, 2026

Improvement

Quarterly

Apollo.io caps AI emails at 5K/mo free as word limits go public

AI Writer (Messaging Intelligence) renamed to AI Email Composer in comparison table. Monthly word limits now shown explicitly: Free 5,000/mo, Basic 5,000/mo, Professional 300,000/mo, Organization 1,000,000/mo. Customizable Advanced Reports & Dashboards renamed to Customizable Reports & Dashboards; Organization plan's unlimited designation removed.

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May 15, 2026

Packaging

Quarterly

Apollo.io cuts free plan perks while unlocking unlimited email sending

Basic plan sequences reduced from Unlimited to 2 in compare table; Free plan Buying Intent topics cut from 3 to 1; Plays and Task Manager removed from Free plan card. Goals Tracking added to Analytics & Reporting compare table; Multi-Factor Authentication and Billing and Seat Manager Profiles added as new rows in Settings compare table.

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May 15, 2026

Improvement

Quarterly

Apollo.io supercharges Basic plan with 25x more plays and unlimited sequences

Basic plan significantly upgraded: Plays limit raised from 20 to 500, sequences increased from 2 to Unlimited (previously Professional-only), and email integration expanded from Gmail & Microsoft to All Email Providers. Track Website Visitors added across paid plans (Free: 10/day, Professional: 250/day, Organization: 500/day). Task Manager also added to Free plan. Both features were entirely absent before.

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