HubSpot Marketing Starter, Pro & Enterprise feature list swaps
Starter dropped Forms, Ad retargeting, Cookie Management Tools for Messaging Insights BETA and Data agent BETA; Professional dropped Lead scoring, Advanced personalization, Teams, Custom reporting for Marketing studio BETA and Video creation & editing; Enterprise dropped Organize teams, Journey automation BETA for Behavioral event triggers and reporting.
What changed
Starter, Professional, and Enterprise swapped several included features for new ones (Messaging Insights, Data agent, Marketing studio, Video creation, Behavioral event triggers) in their feature lists.
Before and after
Aug 10, 2026 vs Aug 17, 2026Starter, Professional, and Enterprise swapped several included features for new ones (Messaging Insights, Data agent, Marketing studio, Video creation, Behavioral event triggers) in their feature lists.
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