Clay gives Enterprise unlimited ad audiences, drops add-on upsell
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Clay's pricing page, Pulse recorded one change: Enterprise plan ads audiences changed from 2 included (more via add-on) to unlimited ad audiences, removing the add-on upsell. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 49 days after Clay's previous change, "Clay launches Functions feature across Launch, Growth, and Enterprise plans" (Apr 20, 2026). Before that Pulse recorded "Clay splits credits into actions and data, boosts free tier 5x" (Apr 11, 2026), "Clay overhauls pricing with new Launch and Growth plans" (Mar 16, 2026) and "Clay restructures pricing from 5 tiers to 4 with new dual-credit model" (Mar 12, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, Apollo.io and Salesforce also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · LimitLimit increase
Enterprise plan ads audiences changed from 2 included (more via add-on) to unlimited ad audiences, removing the add-on upsell.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Limit | Enterprise plan ads audiences changed from 2 included (more via add-on) to unlimited ad audiences, removing the add-on upsell. | Limit increase | |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page.
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Clay, the last 90 days
Full history- Jun 29, 2026improvedClay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited
- Jul 2, 2026improvedClay: Enterprise ad audiences now unlimited (was 2 + add-on)
- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell · this change
- Apr 20, 2026improvedClay launches Functions feature across Launch, Growth, and Enterprise plans
- Apr 11, 2026improvedClay splits credits into actions and data, boosts free tier 5x
- Mar 16, 2026packagingClay overhauls pricing with new Launch and Growth plans
- Mar 12, 2026packagingClay restructures pricing from 5 tiers to 4 with new dual-credit model
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Clay's pricing page between Jun 1, 2026 and Jun 8, 2026?
Enterprise plan ads audiences changed from 2 included (more via add-on) to unlimited ad audiences, removing the add-on upsell. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 4 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay launches Functions feature across Launch, Growth, and Enterprise plans" on Apr 20, 2026; Clay has been tracked since 2024-10-01.