Clay: Growth plan ad audiences now unlimited (was 1)
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Clay's pricing page, Pulse recorded one change: Growth plan's ad audience allowance increased from 1 ads audience to unlimited ad audiences, matching Enterprise. In detail: Growth plan's ad audience allowance increased from 1 ads audience to unlimited ad audiences, matching the Enterprise plan's allowance. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Launch at $54 and Growth at $185.
It lands 41 days after Clay's previous change, "Clay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited" (Jun 29, 2026). Before that Pulse recorded "Clay: Enterprise ad audiences now unlimited (was 2 + add-on)" (Jul 2, 2026), "Clay drops 14-day Pro trial CTA, shifts to free-tier pitch" (Jun 15, 2026) and "Clay gives Enterprise unlimited ad audiences, drops add-on upsell" (Jun 8, 2026). Clay has been tracked since 2024-10-01.
In the same window HubSpot, Instantly and Apollo.io also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · LimitChanged1 ads audienceunlimited ad audiences
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Limit | 1 ads audience | unlimited ad audiences | Changed |
Values as written on Clay's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clay's pricing page (clay.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where "1 ads audience" becomes "unlimited ad audiences".
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The two full-page captures with this change marked up are free with an account.
Clay, the last 90 days
Full history- Oct 16, 2026improvedClay expands Enterprise plan with SCIM, IP allowlists and user groups
- Sep 7, 2026improvedClay: email sequencer access shifts from Free to Launch/Growth tiers
- Sep 2, 2026improvedClay reshuffles email tiers: Free drops sequencer bullet, Growth adds domains
- Aug 10, 2026improvedClay: Growth plan ad audiences now unlimited (was 1) · this change
- Jun 29, 2026improvedClay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited
- Jul 2, 2026improvedClay: Enterprise ad audiences now unlimited (was 2 + add-on)
- Jun 15, 2026packagingClay drops 14-day Pro trial CTA, shifts to free-tier pitch
- Jun 8, 2026improvedClay gives Enterprise unlimited ad audiences, drops add-on upsell
Across CRM in the same window
All CRM changesQuestions about this change
Did Clay raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Clay's pricing page between Aug 3, 2026 and Aug 10, 2026?
Growth, Enterprise limit: 1 ads audience → unlimited ad audiences, changed. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Clay change its pricing?
Pulse recorded 4 other pricing-page changes for Clay in the 90 days before this one; the previous change was "Clay GA's Audiences: Growth adds CRM sync, Enterprise goes unlimited" on Jun 29, 2026; Clay has been tracked since 2024-10-01.