Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Ahrefs's pricing page, Pulse recorded 5 changes: Brand Radar AI pricing presentation changed from '$199/mo per index' to 'from $199/mo'; Project Boost Pro: AI detection in Site Audit feature added (1,000 URLs per crawl); Project Boost Max: AI detection in Site Audit feature added (unlimited URLs); Lite plan ($129/mo) removed from main pricing cards; Brand Radar AI add-on: Support for custom queries feature added. Pulse files it as a packaging change (add-on change, plan removed, feature added) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers" (Q2 2025). Before that Pulse recorded "Ahrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user" (Q1 2025), "Ahrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users" (Q4 2024) and "Ahrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience" (Q3 2024). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Brand Radar AI · Add-onReworded$199/mo per indexfrom $199/mo
- Project Boost Pro · Add-onAdd-on change
Project Boost Pro: AI detection in Site Audit feature added (1,000 URLs per crawl)
- Project Boost Max · Add-onAdd-on change
Project Boost Max: AI detection in Site Audit feature added (unlimited URLs)
- Lite · PlanPlan removed
Lite plan ($129/mo) removed from main pricing cards
- Brand Radar AI · FeatureAdded
BeforeNot listed
AfterSupport for custom queries feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Brand Radar AI | Add-on | $199/mo per index | from $199/mo | Reworded |
| Project Boost Pro | Add-on | Project Boost Pro: AI detection in Site Audit feature added (1,000 URLs per crawl) | Add-on change | |
| Project Boost Max | Add-on | Project Boost Max: AI detection in Site Audit feature added (unlimited URLs) | Add-on change | |
| Lite | Plan | Lite plan ($129/mo) removed from main pricing cards | Plan removed | |
| Brand Radar AI | Feature | Not listed | Support for custom queries feature | Added |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked around the middle of the page, where "$199/mo per index" becomes "from $199/mo".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, pricing history
Full history- Week 7, 2026packagingAhrefs Unlocks Unlimited Social Media Manager Features During Beta
- Feb 9, 2026improvedAhrefs restructures Social Media Manager feature for unlimited beta access.
- Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo" · this change
- Q2 2025improvedAhrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers
- Q1 2025improvedAhrefs Introduces Monthly Billing for Enterprise Plan Users, Changing from $1,000/year to $100/month per user
- Q4 2024improvedAhrefs Restructures Enterprise Plan to Monthly Billing at $1,499/mo, Enhancing Accessibility for Users
- Q3 2024improvedAhrefs Launches Report Builder Feature in Advanced Tier, Enhancing User Experience
- Q2 2024increaseAhrefs Introduces Unlimited Credits for Standard and Advanced Plans Amidst Major Pricing Restructuring and New Starter Plan Launch
- Q1 2024improvedAhrefs Enterprise Plan Pricing Changes to 'Custom' with Annual Contract Requirement
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushOct 19Semrush hides Advanced plan price behind demo request, drops prompt cap
- MozOct 5Moz triples AI Visibility quotas on all Pro plans, prices unchanged
- SimilarwebSep 28Similarweb adds AI ads to Ads Intel Suite, drops cross-channel visibility
- SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
Questions about this change
Did Ahrefs raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: add-on change, plan removed, feature added.
What changed on Ahrefs's pricing page between Oct 5, 2025 and Jan 1, 2026?
Brand Radar AI add-on: $199/mo per index → from $199/mo, reworded; Project Boost Pro: AI detection in Site Audit feature added (1,000 URLs per crawl); Project Boost Max: AI detection in Site Audit feature added (unlimited URLs); Lite plan ($129/mo) removed from main pricing cards; Brand Radar AI feature: Not listed → Support for custom queries feature, added. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 0 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Introduces Brand Radar AI Add-on for $99/mo to Enhance Brand Visibility in AI-Generated Answers" in Q2 2025; Ahrefs has been tracked since 2023-11-14.