Ahrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Ahrefs's pricing page, Pulse recorded one change: Brand Radar AI add-on restructured into three custom prompt packages: Basic ($50/mo, 2,500 checks), Growth ($100/mo, 7,000 checks), and Scale ($250/mo, 25,000 checks). Pulse files it as a packaging change (new add-on) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Unlocks Unlimited Social Media Manager Features During Beta" (Week 7, 2026). Before that Pulse recorded "Ahrefs restructures Social Media Manager feature for unlimited beta access" (Feb 9, 2026), "Ahrefs Massively Expands Social Media Manager Limits Across All Plans" (Week 3, 2026) and "Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"" (Jan 10, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Moz, Semrush and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Brand Radar AI · Add-onNew add-on
Brand Radar AI add-on restructured into three custom prompt packages: Basic ($50/mo, 2,500 checks), Growth ($100/mo, 7,000 checks), and Scale ($250/mo, 25,000 checks)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Brand Radar AI | Add-on | Brand Radar AI add-on restructured into three custom prompt packages: Basic ($50/mo, 2,500 checks), Growth ($100/mo, 7,000 checks), and Scale ($250/mo, 25,000 checks) | New add-on | |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked around the middle of the page.
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Ahrefs, the last 90 days
Full history- Mar 16, 2026improvedAhrefs Brand Radar AI Database Surges from 192M to 327M Organic Prompts
- Mar 11, 2026packagingAhrefs Brand Radar AI database shrinks by 31M organic prompts
- Mar 2, 2026packagingAhrefs expands Report Builder to 500 widgets, trims AI database to 223M
- Feb 23, 2026packagingAhrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo) · this change
- Week 7, 2026packagingAhrefs Unlocks Unlimited Social Media Manager Features During Beta
- Feb 9, 2026improvedAhrefs restructures Social Media Manager feature for unlimited beta access.
- Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Across Marketing & Content in the same window
All Marketing & Content changes- MozFeb 23Moz adds AI Visibility tracking to Medium and Large plans
- SemrushJan 21Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
Questions about this change
Did Ahrefs raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a packaging change: new add-on.
What changed on Ahrefs's pricing page between Feb 16, 2026 and Feb 23, 2026?
Brand Radar AI add-on restructured into three custom prompt packages: Basic ($50/mo, 2,500 checks), Growth ($100/mo, 7,000 checks), and Scale ($250/mo, 25,000 checks). Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 4 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Unlocks Unlimited Social Media Manager Features During Beta" in Week 7, 2026; Ahrefs has been tracked since 2023-11-14.