Ahrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Ahrefs's pricing page, Pulse recorded 2 changes: Lite credits/user 500→1,000/mo, Ahrefs Connect API units Lite 25K→100K / Standard 150K→400K / Advanced 500K→1M, Direct API & MCP Server max rows/request Lite 10→100 / Standard 25→250 / Advanced 100→500 (Enterprise unchanged). free tier 'Ahrefs Webmaster Tools' renamed to 'Ahrefs Free' (same benefits). In detail: Multiple usage limits raised across paid tiers: Lite plan credits per user 500→1,000/mo; Ahrefs Connect API integration units Lite 25,000→100,000, Standard 150,000→400,000, Advanced 500,000→1M; Direct API/MCP Server max rows per request Lite 10→100, Standard 25→250, Advanced 100→500 (Enterprise unchanged); Free tier product renamed from 'Ahrefs Webmaster Tools' to 'Ahrefs Free' (same free plan, same benefits, new name across pricing page, FAQ, and footer links). Pulse files it as a packaging change (limit increase, plan renamed) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
It lands 51 days after Ahrefs's previous change, "Ahrefs rebrands Enterprise API access as Uncapped" (May 12, 2026). Before that Pulse recorded "Ahrefs boosts API limits 5x with bigger row caps and integration units" (May 4, 2026), "Ahrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p" (Apr 20, 2026) and "Ahrefs Doubles Lite Plan Credits to 1,000 Per Month" (Apr 9, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Moz, Similarweb and Semrush also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite, Standard, Advanced · Limit+100%5001,000/mo
- Ahrefs Free · PlanRewordedAhrefs Webmaster ToolsAhrefs Free
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite, Standard, Advanced | Limit | 500 | 1,000/mo | +100% |
| Ahrefs Free | Plan | Ahrefs Webmaster Tools | Ahrefs Free | Reworded |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where lite, standard, advanced limit reads 500 and then 1,000/mo.
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Oct 12, 2026improvedAhrefs adds "no training on your data" guarantee to Enterprise plan
- Sep 28, 2026improvedAhrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- Sep 21, 2026improvedAhrefs doubles Connect API unit limits, drops Enterprise cap for Custom
- Jul 2, 2026improvedAhrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed · this change
- May 12, 2026packagingAhrefs rebrands Enterprise API access as Uncapped
- May 4, 2026improvedAhrefs boosts API limits 5x with bigger row caps and integration units
- Apr 20, 2026improvedAhrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p...
- Apr 9, 2026improvedAhrefs Doubles Lite Plan Credits to 1,000 Per Month
- Apr 11, 2026packagingAhrefs Boosts Connect API Limits 150% and Unlocks Report Scheduling
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Ahrefs raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: limit increase, plan renamed.
What changed on Ahrefs's pricing page between Mar 30, 2026 and Jun 29, 2026?
Lite, Standard, Advanced limit: 500 → 1,000/mo (+100%); Ahrefs Free plan: Ahrefs Webmaster Tools → Ahrefs Free, reworded. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 5 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs rebrands Enterprise API access as Uncapped" on May 12, 2026; Ahrefs has been tracked since 2023-11-14.