Ahrefs doubles Connect API unit limits, drops Enterprise cap for Custom
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Ahrefs's pricing page, Pulse recorded one change: Ahrefs Connect API integration units/mo doubled: Lite 100,000 to 200,000, Standard 400,000 to 800,000, Advanced 1M to 2M; Enterprise's 2M cap replaced with 'Custom'. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
It lands 80 days after Ahrefs's previous change, "Ahrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed" (Jul 2, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Moz and Semrush also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite, Standard, Advanced · Limit+100%100,000200,000
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite, Standard, Advanced | Limit | 100,000 | 200,000 | +100% |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked in the lower part of the page, where lite, standard, advanced limit reads 100,000 and then 200,000.
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Oct 12, 2026improvedAhrefs adds "no training on your data" guarantee to Enterprise plan
- Sep 28, 2026improvedAhrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- Sep 21, 2026improvedAhrefs doubles Connect API unit limits, drops Enterprise cap for Custom · this change
- Jul 2, 2026improvedAhrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
Across Marketing & Content in the same window
All Marketing & Content changes- MozSep 14Moz Pro adds AI Sentiment Analysis to comparison table
- SemrushAug 11Semrush: Enterprise plan pitch overhauled with 11 new capabilities
- MozSep 7Moz boosts AI Models quota, adding Perplexity and Google AI Mode across plans
- MozJul 13Moz adds AI Citations tracking to Standard, Medium, and Large plans
- SemrushJul 6Semrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase
Questions about this change
Did Ahrefs raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Ahrefs's pricing page between Sep 14, 2026 and Sep 21, 2026?
Lite, Standard, Advanced limit: 100,000 → 200,000 (+100%). Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 1 other pricing-page change for Ahrefs in the 90 days before this one; the previous change was "Ahrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed" on Jul 2, 2026; Ahrefs has been tracked since 2023-11-14.