Ahrefs restructures Social Media Manager feature for unlimited beta access.
What happened
Between the Feb 4, 2026 and Feb 9, 2026 captures of Ahrefs's pricing page, Pulse recorded one change: Social Media Manager feature table restructured to emphasize beta status with unlimited access during beta period, replacing individual plan allocations. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
Ahrefs's previous recorded change was "Ahrefs Massively Expands Social Media Manager Limits Across All Plans" (Week 3, 2026). Before that Pulse recorded "Ahrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"" (Jan 10, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Social Media Manager feature table restructured to emphasize beta status with unlimited access during beta period, replacing individual plan allocations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Social Media Manager feature table restructured to emphasize beta status with unlimited access during beta period, replacing individual plan allocations | Feature change | |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from Feb 4, 2026 and Feb 9, 2026; the change is marked in the lower part of the page.
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Ahrefs, the last 90 days
Full history- Mar 2, 2026packagingAhrefs expands Report Builder to 500 widgets, trims AI database to 223M
- Feb 23, 2026packagingAhrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)
- Week 7, 2026packagingAhrefs Unlocks Unlimited Social Media Manager Features During Beta
- Feb 9, 2026improvedAhrefs restructures Social Media Manager feature for unlimited beta access. · this change
- Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
- Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"
Across Marketing & Content in the same window
All Marketing & Content changes- SemrushJan 21Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- MozJan 13Moz Introduces Explicit Query Limits for Domain Overview and Competitive Research Metrics
- SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year
Questions about this change
Did Ahrefs raise prices in February 2026?
No list-price increase was recorded between Feb 4, 2026 and Feb 9, 2026. The change Pulse detected was a product change: feature change.
What changed on Ahrefs's pricing page between Feb 4, 2026 and Feb 9, 2026?
Social Media Manager feature table restructured to emphasize beta status with unlimited access during beta period, replacing individual plan allocations. Pulse compared the captures it took on Feb 4, 2026 and Feb 9, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 2 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs Massively Expands Social Media Manager Limits Across All Plans" in Week 3, 2026; Ahrefs has been tracked since 2023-11-14.