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AhrefsPackaging change · Metric change · Feb 23 → Mar 2, 2026

Ahrefs expands Report Builder to 500 widgets, trims AI database to 223M

Verified Mar 2, 2026Marketing & ContentDirection: neutral
The changeBrand Radar AI database — changed.
Before · Feb 23246M+
After · Mar 2223M+ organic prompts
changed
2 changes2 capturesFeb 23, 2026 → Mar 2, 2026

What happened

Between the Feb 23, 2026 and Mar 2, 2026 captures of Ahrefs's pricing page, Pulse recorded 2 changes: Brand Radar AI database reduced from 246M+ to 223M+ organic prompts; Report Builder total widgets limit increased from 200 to 500. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.

It lands 8 days after Ahrefs's previous change, "Ahrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)" (Feb 23, 2026). Before that Pulse recorded "Ahrefs Unlocks Unlimited Social Media Manager Features During Beta" (Week 7, 2026), "Ahrefs restructures Social Media Manager feature for unlimited beta access" (Feb 9, 2026) and "Ahrefs Massively Expands Social Media Manager Limits Across All Plans" (Week 3, 2026). Ahrefs has been tracked since 2023-11-14.

In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Brand Radar AI · Pricing modelChanged
    246M+223M+ organic prompts
  • — · Pricing model+150%
    200500

Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Ahrefs's pricing page (ahrefs.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked around the middle of the page, where "246M+" becomes "223M+ organic prompts".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Ahrefs, the last 90 days

Full history
  1. Mar 26, 2026improvedAhrefs Expands Brand Radar AI Database to 343M+ Organic Prompts
  2. Mar 16, 2026improvedAhrefs Brand Radar AI Database Surges from 192M to 327M Organic Prompts
  3. Mar 11, 2026packagingAhrefs Brand Radar AI database shrinks by 31M organic prompts
  4. Mar 2, 2026packagingAhrefs expands Report Builder to 500 widgets, trims AI database to 223M · this change
  5. Feb 23, 2026packagingAhrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)
  6. Week 7, 2026packagingAhrefs Unlocks Unlimited Social Media Manager Features During Beta
  7. Feb 9, 2026improvedAhrefs restructures Social Media Manager feature for unlimited beta access.
  8. Week 3, 2026improvedAhrefs Massively Expands Social Media Manager Limits Across All Plans
  9. Jan 10, 2026packagingAhrefs Removes Lite Plan, Adjusts Brand Radar AI Pricing to "from $199/mo"

Across Marketing & Content in the same window

All Marketing & Content changes
  1. SemrushFeb 24Semrush democratizes MCP Access to Starter plan, cuts Pro integrations
  2. MozFeb 23Moz adds AI Visibility tracking to Medium and Large plans
  3. SimilarwebJan 12Similarweb Removes Business Plan, Restructures Team Pricing, and Introduces Professional Plan at $4,000/Year

Questions about this change

Did Ahrefs raise prices in March 2026?

No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a packaging change: metric change.

What changed on Ahrefs's pricing page between Feb 23, 2026 and Mar 2, 2026?

Brand Radar AI pricing model: 246M+ → 223M+ organic prompts, changed; pricing model: 200 → 500 (+150%). Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.

How often does Ahrefs change its pricing?

Pulse recorded 5 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)" on Feb 23, 2026; Ahrefs has been tracked since 2023-11-14.

Ahrefs expands Report Builder to 500 widgets, trims AI database to 223M — Mar 2, 2026 · PricingSaaS Pulse