Ahrefs rebrands Enterprise API access as Uncapped
What happened
Between the May 4, 2026 and May 11, 2026 captures of Ahrefs's pricing page, Pulse recorded one change: Enterprise plan API access feature label changed from 'Unlimited API access' to 'Uncapped API access', signaling a potential policy terminology update for enterprise-level API usage. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $29, Lite at $129, Brand Radar AI at $199, Standard at $249 and Advanced at $449.
It lands 8 days after Ahrefs's previous change, "Ahrefs boosts API limits 5x with bigger row caps and integration units" (May 4, 2026). Before that Pulse recorded "Ahrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p" (Apr 20, 2026), "Ahrefs Doubles Lite Plan Credits to 1,000 Per Month" (Apr 9, 2026) and "Ahrefs Boosts Connect API Limits 150% and Unlocks Report Scheduling" (Apr 11, 2026). Ahrefs has been tracked since 2023-11-14.
In the same window Semrush, Moz and Similarweb also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningRewordedUnlimited API accessUncapped API access
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Unlimited API access | Uncapped API access | Reworded |
Values as written on Ahrefs's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ahrefs's pricing page (ahrefs.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "Unlimited API access" becomes "Uncapped API access".
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The two full-page captures with this change marked up are free with an account.
Ahrefs, the last 90 days
Full history- Sep 28, 2026improvedAhrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
- Sep 21, 2026improvedAhrefs doubles Connect API unit limits, drops Enterprise cap for Custom
- Jul 2, 2026improvedAhrefs: API/credit limits raised (Lite-Advanced) + Free tier renamed
- May 12, 2026packagingAhrefs rebrands Enterprise API access as Uncapped · this change
- May 4, 2026improvedAhrefs boosts API limits 5x with bigger row caps and integration units
- Apr 20, 2026improvedAhrefs rebrands Webmaster Tools as Ahrefs Free, expands AI database to 365M p...
- Apr 9, 2026improvedAhrefs Doubles Lite Plan Credits to 1,000 Per Month
- Apr 11, 2026packagingAhrefs Boosts Connect API Limits 150% and Unlocks Report Scheduling
- Mar 26, 2026improvedAhrefs Expands Brand Radar AI Database to 343M+ Organic Prompts
- Mar 16, 2026improvedAhrefs Brand Radar AI Database Surges from 192M to 327M Organic Prompts
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Ahrefs raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: positioning.
What changed on Ahrefs's pricing page between May 4, 2026 and May 11, 2026?
Enterprise positioning: Unlimited API access → Uncapped API access, reworded. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Ahrefs change its pricing?
Pulse recorded 10 other pricing-page changes for Ahrefs in the 90 days before this one; the previous change was "Ahrefs boosts API limits 5x with bigger row caps and integration units" on May 4, 2026; Ahrefs has been tracked since 2023-11-14.