Ahrefs is a SaaS company that provides tools for SEO, backlink analysis, and competitive research to help businesses improve their online visibility and marketing strategies.
Pricing Change History
24 changesAhrefs Web Analytics added to Lite plan (moved from 'Soon' status to included) Search Intents feature renamed to AI search intents in Keywords Explorer
Report Builder feature released in Advanced tier (previously marked 'Soon') Content Master renamed to AI Content Helper in Standard tier
Standard plan increased from $199/mo to $249/mo (25% increase) Lite plan increased from $99/mo to $129/mo (30% increase)
AI Content Grader moved from Standard tier to Advanced tier and released (status changed from 'Soon' to 'New') Best links filter in Lite plan released (status changed from 'Soon' to 'New')
Research Ahrefs's pricing with the Pulse Agent
Ask anything about Ahrefs's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent Plans
Captured Oct 12, 2026| Plan | Type | Price |
|---|---|---|
| Ahrefs Free | Plan | Free |
| Starter | Plan | $29 /mo |
| Lite | Plan | $129 /mo |
| Brand Radar AI | Plan | $199 /mo |
| Standard | Plan | $249 /mo |
| Advanced | Plan | $449 /mo |
| Enterprise | Plan | $1,499 /mo, billed annually |
| Project Boost Pro | Add-on | $20 /mo |
| Project Boost Max | Add-on | $200 /mo |
| Content Kit | Add-on | $99 /mo |
| Custom Prompts - Scale | Add-on | $250 /mo |
| Custom Prompts - Growth | Add-on | $100 /mo |
| Custom Prompts - Basic | Add-on | $50 /mo |
| Report Builder Add-on | Add-on | $99 /mo |
Company Facts
How Ahrefs compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Semrush | $117.33 /mo, billed annually | Sep 28, 2026 |
M Moz | $49 /mo | Oct 5, 2026 |
S Similarweb | $125 /mo, billed annually | Sep 28, 2026 |
R Raven Tools | $39 /mo, billed annually | — |
1 1Q | $5,000 /mo | — |
3 360dialog | $59 /mo | Sep 14, 2026 |
Ahrefs pricing FAQ
- How much does Ahrefs cost?
- Ahrefs pricing starts at $29 /mo on the Starter plan, one of 7 plans on its pricing page; the Ahrefs Free plan is free.
- Does Ahrefs have a free plan?
- Yes. Ahrefs's Ahrefs Free plan is free; paid plans start at $29 /mo.
- What pricing model does Ahrefs use?
- Ahrefs uses subscription pricing across 7 plans, with a free tier.
- When did Ahrefs last change its pricing?
- Oct 12, 2026: Ahrefs adds "no training on your data" guarantee to Enterprise plan.
- How often has Ahrefs changed its pricing?
- Pulse has recorded 24 pricing changes for Ahrefs since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 12, 2026.
- Who are Ahrefs's pricing peers?
- Pulse compares Ahrefs with Semrush, Moz, Similarweb, Raven Tools, 1Q and 360dialog.