Wistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+
What happened
Between the Oct 4, 2025 and Jan 2, 2026 captures of Wistia's pricing page, Pulse recorded 7 changes: Advanced plan included media increased from 50 to 250 (following Plus plan removal); Pro plan media limit increased from 75 to 500; Premium plan seats changed from 'Unlimited seats' to '10+ seats'; Advanced plan included users increased from 5 to 5+ (notation change); Pro plan included users increased from 1 to 3+ (following Plus plan removal); Pro plan included media increased from 20 to 50 (following Plus plan removal); Plus plan ($19/mo, billed annually) discontinued - positioned between Free and Pro with custom branding features. Pulse files it as a packaging change (limit increase, limit decrease, plan removed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
Wistia's previous recorded change was "Wistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File" (Q1 2025). Before that Pulse recorded "Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan" (Q4 2024), "Wistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans" (Q3 2024) and "Wistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo" (Q2 2024). Wistia has been tracked since 2023-11-15.
In the same window Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · Limit+400%50250
- Pro · Limit+567%75500
- Premium · LimitRewordedUnlimited seats10+ seats
- Advanced · Limit0%55
- Pro · Limit+200%13
- Pro · Limit+150%2050
- Plus · PlanRemoved
Before- positioned between Free and Pro
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Limit | 50 | 250 | +400% |
| Pro | Limit | 75 | 500 | +567% |
| Premium | Limit | Unlimited seats | 10+ seats | Reworded |
| Advanced | Limit | 5 | 5 | 0% |
| Pro | Limit | 1 | 3 | +200% |
| Pro | Limit | 20 | 50 | +150% |
| Plus | Plan | - positioned between Free and Pro | Not listed | Removed |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Oct 4, 2025 and Jan 2, 2026; the change is marked around the middle of the page, where advanced limit reads 50 and then 250.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Wistia, pricing history
Full history- Oct 19, 2026improvedWistia adds AI credits to every plan, renames Automation Suite to Signals
- Jul 20, 2026packagingWistia shifts Business plan storage cap from fixed 250 GB to open-ended
- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager
- Jan 14, 2026packagingWistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+ · this change
- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
- Q3 2024increaseWistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans
- Q2 2024improvedWistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo
- Q1 2024improvedWistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics
Across Marketing & Content in the same window
All Marketing & Content changes- LoomJan 10Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- LoomJan 10Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- LoomJan 10Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- LoomJan 10Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- LoomJan 10Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Questions about this change
Did Wistia raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: limit increase, limit decrease, plan removed.
What changed on Wistia's pricing page between Oct 4, 2025 and Jan 2, 2026?
Advanced limit: 50 → 250 (+400%); Pro limit: 75 → 500 (+567%); Premium limit: Unlimited seats → 10+ seats, reworded; Advanced limit: 5 → 5; Pro limit: 1 → 3 (+200%); Pro limit: 20 → 50 (+150%); Plus plan: - positioned between Free and Pro → Not listed, removed. Pulse compared the captures it took on Oct 4, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 0 other pricing-page changes for Wistia in the 90 days before this one; the previous change was "Wistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File" in Q1 2025; Wistia has been tracked since 2023-11-15.